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Avery Dennison Corporation

Market Segment Director

Avery Dennison Corporation - Cupertino, CA

Job Description

The Market Segment Director will be responsible for providing leadership, direction, and management for the Performance Tapes global electronics segment. In this role, you will set the overarching strategy and define detailed plans to drive profitable growth across the segment. This position reports to the VP, Global Marketing, and leads a team of business development professionals.

Critical Objectives & Outcomes The development of clearly articulated value propositions and product positioning for electronics tape application areas.

Building detailed business cases and commercialization paths.

Establishing strong relationships throughout the value chain – OEM’s, ODM’s, converters and distributors.

Targeting the leading OEM’s across all electronics applications and building strong relationships which support a “seat at the table” for the organization.

Building a strong pipeline of opportunities which align with the defined technology platforms that have been identified as presenting a key point of differentiation and addressing a value to the OEM.

Support the process of technology transfer and scale up from one region to another to ensure consistent and timely product availability.

Providing technical teams with detailed written business requirements that are traced to voice of the customer and evidenced market driven insights.

Price setting and margin management to ensure consistency and delivering on defined profitability.

Giving visibility to operations on customer requirements for production locations aligned with their manufacturing strategies.

Collaborating with business development in the identification of new applications.

Building deep knowledge of the competitive environment; trends, products, technologies, regulations and competitors.

Partner closely with other Avery Dennison businesses engaged in electronics to use channel access and develop a cohesive approach to the market.

Working closely with the Marketing Communications Manager, develop strong and clear positioning of Performance Tapes towards the electronics industry.

Craft consistent marketing materials through print and digital media.

Creation of selling tools for sales, including customer facing presentations.

Building awareness and recognition of Performance Tapes in a thought leadership position through publication of white papers, industry conference speaking, trade association engagement.

Provide direction to the electronic segment management functions within the regions. These roles have a strong dotted line reporting to the global market segment director, but report directly in the regions.

Participate as member of the broader marketing leadership team for Performance Tapes, alongside the regional marketing directors and global communications leads.

Job Requirements:



10 years experience within a marketing / commercial function.

A track record within the consumer electronics industry with clear knowledge of the market, technologies, players and channels.

Bachelor’s degree in business, marketing, economics, engineering, or related field required.

Ability to operate within a matrix organization, leading through strategy and influence.

Strong experience in strategic leadership needed.

Demonstrated success in cross-regional projects or initiatives.

Strong experience negotiating large/major contracts.

Advanced business and financial acumen needed.

Experience in planning & forecasting, with practical experience in researching new opportunities and implementing successful account penetration.

Able to foster new business ventures. This will require excellent organizational and people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner.

Understanding of applicable computer systems, such as Microsoft Office, Google Apps, CRM platforms e.g. Salesforce, and other function specific software.

Excellent oral, written communication and presentation skills.


MBA or equivalent graduate degree preferred.

Previous experience working internationally preferred.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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Market Segment Director Avery Dennison Corporation - Cupertino, CA, United States


Location: Cupertino, CA

Company Profile:
Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Avery Dennison Corporation (NYSE: AVY) is a Fortune 500® company with sales of $6 billion from continuing operations in 2012. We are based in Glendale, California. - See more at: