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Market Research Manager - Innovation

Abbott - Columbus, OH

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.KEY ACCOUNTABILITIES:Work collaboratively with Marketing, R&D, New Ventures, and Finance to identify white space opportunities for rapid growth across all Pediatric brands.Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.Align and execute brand learning plans in partnership with multi-functional teams:Work collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.Conduct primary consumer research including but not limited to early-stage ideation, medium-stage concept qualification, and late-stage volume estimation. Identify research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.Assess vendor research designs to answer core business questions and maximize value.Distil data from primary and secondary information sources to drive business decisions. Articulate market dynamics and performance, customer needs, attitudes, and behavior around assigned brands and categories.Demonstrate agility in managing multiple priorities and projects in a complex environment.,datePosted:2018-06-26T00:00:00,title:Market Research Manager - Innovation,occupationalCategory:Marketing,@context:}Market Research Manager - Innovation in United States - Ohio - Columbus | Marketing at Abbott Laboratories

22 days 5 hours ago



Market Research Manager - Innovation Abbott - Columbus, OH, United States


Location: Columbus, OH

Company Profile:
We’re dedicated to fulfilling the promise of human potential, in all places, in all aspects and stages of life. We believe that health is the key to that promise. Because at our healthiest, we’re capable of achieving anything. And that’s why our pursuit of helping people achieve their best health at every life stage will never end. This is how we put that belief into practice each and every day.