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Rite Aid Corporation

Manager - Mobile and Digital Marketing

Rite Aid Corporation - Camp Hill, PA

Job Description
SUMMARY
 
The primary purpose of this position is to develop, manage, market, and execute the development of Rite Aid\u2019s mobile application. The Manager Mobile & Digital Marketing will function as the primary mobile application subject matter expert and work in partnership with internal business partners, external development agencies and third-party technology services to grow adoption and usage of the Rite Aid mobile application as well as other mobile-centric platforms to provide customer value and drive revenue.
 
Frequent independent judgments are essential. The incumbent is also required to perform all tasks in observance of Rite Aid\u2019s brand and strategy and adhere to our core values and service attributes.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES

Mobile App

Oversee the strategic roadmap and agile development of Rite Aid\u2019s mobile app in full partnership with IT and in internal constituency consultation with Pharmacy, Front End, and Store Operations.
Define mobile app standards and best practices and manage appropriate processes, driving changes and/or improvements to these as needed.
Lead customer behavioral analytics and develop actionable insights to continuously improve and iterate the Rite Aid mobile app.
Drive innovation and first-to-market Pharmacy and Retail mobile app functionality to allow for seamless customer interaction and transaction with Rite Aid Pharmacy and Front End services.

Mobile Marketing

Develop marketing initiatives and creative collateral to drive customer understanding of mobile app\u2019s value proposition and to drive app acquisition downloads and app retention.
Lead develop mobile promotional channel marketing partnerships powered by third-party offer services (e.g. mobile couponing, cash back apps, eCirculars, etc.).

Mobile and New Technologies

Collaborate with internal constituencies and 3rd party vendors on SMS/MMS/text and Voice Activated programs and campaigns to drive Pharmacy services and Front End promotions
Continuously evaluate, innovate, and evolve Rite Aid\u2019s strategic partnerships with technology vendors to increase efficiency and deliver best-in-class mobile and in-store digital experiences for our customers.

Experience / Requirements

Five (5) years of experience in managing iOS and Android mobile app development preferred.
Five (5) years of mobile UX and UI creative design direction and/or experience preferred.
Five years of digital marketing/interactive experience managing the marketing of digital properties and services preferred
Three or more years of experience with enterprise digital analytics and insights platforms preferred (e.g. Amplitude, Tune, Leanplum, iTunes Connect, Google Play, Google Analytics, etc.)
Proven success in delivering mobile app releases on time and within budget.

Education

Bachelor\u2019s Degree in Arts/Sciences (BA/BS) Marketing or Communications required.

11 days 11 hours ago

Rite Aid Corporation

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Manager - Mobile and Digital Marketing Rite Aid Corporation - Camp Hill, PA, United States

   

Location: Camp Hill, PA

Company Profile:
At Rite Aid, we have a personal interest in your health and wellness. That’s why we deliver the products and services that you, our valued customer, need to lead a healthier, happier life. Everyone at Rite Aid—from our knowledgeable, caring associates and pharmacists to the members of our board of directors—works together to provide you with a superior pharmacy experience. Rite Aid Corporation is also proud to be one of the nation's leading drugstore chains. With approximately 4,600 stores in 31 states and the District of Columbia, we have a strong presence on both the East and West Coasts. Rite Aid is the largest drugstore chain on the East Coast and the third-largest in the United States, employing roughly 89,000 associates. Our company is publicly traded on the New York Stock Exchange under the ticker symbol RAD.