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Manpower US

Manager-Global Marketing Campaigns

Manpower US - Milwaukee, WI

Job Description
Are you a results-oriented marketing professional that would like to drive full lifecycle strategy and execution for high-profile, Global campaigns across all the ManpowerGroup brands? Campaigns will enable individuals and organizations to successfully navigate how to attract, retain and develop talent, the new skills, and non-traditional talent sources required to power the future of work. Our challenge to you - Pioneer the development and implementation of a Global Campaign Framework to improve ManpowerGroup's brand position and drive client and candidate loyalty while leveraging our 70-years of operating as Workforce Experts. Bring your expertise with commercial marketing and experience with leveraging digital tools, personas and user journeys to enhance associate/candidate loyalty while informing and educating clients on strategies for identifying and reaching the right talent. Summary: The Manager, Integrated Marketing Campaigns is responsible for strategy development and execution of a portfolio of high-profile campaigns supporting multiple ManpowerGroup brands to drive business results. * Develop campaign strategy, objectives, forecast and success measures. * Own and project manage campaign execution and budget.* Collaborate with and manage key stakeholders internally (e.g., global communications) and externally (e.g., agencies & vendors) to ensure collaboration across the business to achieve campaign results. * Develop sustainable and repeatable processes and approaches to improve the productivity, effectiveness and efficiency of future campaigns via creation of goals/metrics, to measure effectiveness of Campaign activities adjusting dynamically based on learnings.* Drive increased associate/consultant and client engagement levels through effective campaign strategies. * Maintain continuous contact with key clients from across brands to stay relevant against client value chain.* Influence, leverage and share all ManpowerGroup thought leadership to amplify our brand key messages and elevate our company narrative. Qualifications Required:● Marketing: 5 years of progressive marketing campaign project management experience in a business-to-consumer industry.● Education: Bachelor's degree in marketing, business, IT or related field. Nice to Have:● Global: Experience coordinating complex global projects.● Vendor Management: Experience collaborating with and managing marketing and/or digital agencies.● Commercial Marketing: Experience with B2C marketing methodologies and current tools/trends in outreach and loyalty creation.● Education: MBA and / or formal education/courses/certification in digital marketing. ManpowerGroup is an EOE/AA/Vets/Disabled Employer

10 days 16 hours ago

Manpower US


Manager-Global Marketing Campaigns Manpower US - Milwaukee, WI, United States


Location: Milwaukee, WI

Company Profile:
ManpowerGroup is the world leader in innovative workforce solutions, connecting human potential to the power of business. ManpowerGroup serves both large and small organizations across all industry sectors through four main brands and offerings: ManpowerGroup Solutions, Experis, Manpower and Right Management.