Manager, User Acquisition and CRM Marketing, GamesGoogle, Inc. - Mountain View, CA
Manager, User Acquisition and CRM Marketing, Games
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google continues to explore opportunities in the industry to build on the company’s strengths and suite of relevant brands. As a leader in User Acquisition and CRM Marketing, you will collaborate with research, marketing, engineering, product management and creative media teams to drive performance marketing strategies and execution and optimize conversion and communication funnels. You will drive the vision of how all digital channels effectively move users through the consumer journey with clear success metrics to optimize investment. You will partner with Google teams who specialize in each discipline (i.e. paid media, email, etc.) to deliver a comprehensive marketing investment plan with ongoing live results. This role necessitates being at ease at the complex intersection of technology, creativity and user insight.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Develop a deep understanding of current and future consumer segments, technology, trends and competition; identify key growth initiatives to increase the customer base and their lifetime value.
Scope the analytics tools required to measure/optimize the marketing investment while helping create the strategy; define KPIs for the team’s performance marketing initiatives and design a testing framework that will enable us to experiment and learn from better tests.
Identify, execute and manage opportunities with internal/external partnerships, and collaborate with broader pan-Google marketing teams on attribution models, analytics, audience segmentation, email, messaging, creative, promotions, and retention strategies.
Collaborate with product team to inform the development and optimization of landing page experiences, align with media channels and audience segments, and define and oversee all paid key digital acquisition channels, including all biddable and programmatic paid media, including paid social.
Work with engineers/program managers to define the end to end flow of account management, partner with program managers and UX on tools for enabling authentic user promotion and collaborate with the Community Management and Customer Support teams in flight.
Bachelor's degree or equivalent practical experience.
7 years of practical marketing experience.
Experience with SQL, spreadsheet functionality and end-to-end marketing strategy; including funnel and product optimization with experience testing every aspect.
Proven success driving acquisition, engagement and retention for major consumer products; leading partners to galvanize a team toward common goals.
Passion for gaming and visceral understanding of gaming landscape with exceptional problem solving and quantitative skills.
Ability to articulate, persuade and drive results with key leaders at Google and experience with Marketing budget responsibility.
Clear communication skills and ability to closely collaborate with various stakeholders.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
To all recruitment agencies:
Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.
20 days 13 hours ago
applyManager, User Acquisition and CRM Marketing, Games Google, Inc. - Mountain View, CA, United States
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.
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