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Green Mountain Coffee Roasters, Inc.

Manager, Pricing and Trade Strategy

Green Mountain Coffee Roasters, Inc. - MA, USA

Manager, Pricing and Trade Strategy','Marketing','USA-Massachusetts-MA - Burlington','At Home','full-time','!*!Manager,

Price & Trade Strategy (Away From Home Business)


As the Manager - Price

& Trade Strategy, you will own the pricing and promotional strategy for

Keurig’s Away From Home (AFH) business, which covers multiple industries

including foodservice, workplace, hospitality and college/university. This role

will be responsible for working directly with our AFH team and our customers to

maximize the return on our trade investment. 

You will develop a deep understanding of the competitive landscape at

each key account and work cross-functionally with Sales, Marketing, Finance and

other functions to develop optimal pricing and promotional programs.

What you will do:


with Product teams to develop appropriate price positioning within category

value tiers for each brand/trademark. 

Ensure price positioning is properly aligned with brand identity and

relative to competitive set within the marketplace.Manage

the Trade Review Board process for all key decisions pertaining to pricing

approvals and promotional spend.Analyze

both in-market data as well as research data to understand the impact of

various price points and promotional tactics to our business and provide

recommendations to senior management to improve results.Develop and monitor pay for performance

elements of funding.  Ensure programs are

equitable, transparent and measurable.  Create annual and long term retail

strategies that maximize the System’s ability to capture value built upon a

strong understanding of the behavior of both consumers and distributors.  Strategies are inclusive of price points,

program incentives (growth, new account acquisition, beverage consumption), distributor

margin expectations and Keurig System value chain requirements.Incorporate AFH go to market strategy into

annual sales planning process - volume, price/mix, trade rate goals by customer

and brand.  Own the creation of goals

ensuring integration into planning and budgeting platforms (Demantra, Hyperion,

Price/Pack planning tools).Understand

the financial profile of our product portfolio including key drivers of

profitability, and partner with the product team to optimize potential changes

to the product portfolioPartner with Finance to provide senior

leadership an objective perspective on whether a request is coherent with the

marketplace, consistent with commercial strategy and meets required financial

thresholds.Work with Customer Facing Team Revenue Growth

Managers and Sales resources to ensure process compliance and controls are met.


What you must



degree, MBA preferred, and 5 years of experience in finance, sales, marketing or

related field.Experience

with sales strategy.Ability

to think systemically & lead complex processes.Prefer

experience in a “Fortune 500” company, or in the Consumer Packaged Goods,

Beverage or related industries. Self-motivated

and detail oriented with the ability to perform well in a fast-paced and

changing environment.Experience

working across multiple levels and functions of an organization to drive




is an Equal Opportunity Employer. Offers of employment are contingent upon

satisfactory completion of a reference check, background check, drug/alcohol

test, and documented proof of work authorization. In addition, some roles

require a pre-employment medical examination to determine your ability to

perform the essential duties of the job.


','Manager, Pricing and Trade Strategy

8 days 11 hours ago

Green Mountain Coffee Roasters, Inc.


Manager, Pricing and Trade Strategy Green Mountain Coffee Roasters, Inc. - , MA, United States


Company Profile:
Green Mountain Coffee is about more than the art of roasting coffee and crafting specialty beverages. We take great pride in the quality and craftsmanship of our products and confidently guarantee your satisfaction. Our commitment to you is that your purchase will reflect our passion for offering exceptional products.