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The Children's Place

MARKETING ANALYTICS MANAGER

The Children's Place - Secaucus, NJ

Overview
 
The Marketing Analytics Manager will be responsible for supporting the company\u2019s efforts to create a strong and advanced analytics team focusing on our customer. This position will conduct data mining and develop machine learning algorithms, and leverage it for customer insights across all channels.
 
A successful candidate will assist with the development and implementation of marketing analytics and database marketing principles. Works with marketing teams to understand business needs, develop improved analytical solutions, data-driven marketing strategies/tactics, and reports to validate and measure results and provide customers easy access to relevant information.
 
Responsibilities
 
ESSENTIAL DUTIES AND RESPONSIBILITIES
The Marketing Analytics team is responsible for providing support for customer analytics, marketing optimization, marketing operations including test plans, campaign testing, suppression and segmentation, assisting in modeling and campaign analytics. The successful candidate has a proven track record in customer analytics and database marketing capabilities. This role will require the ability not only to set and deliver against the overarching strategy, but also to be an active contributor to the daily workload and tactical activities. Customer analytics supports all areas of the customer marketing organization. This is an outstanding opportunity for a motivated, strategic thinker with practical hands-on ability to build upon a talented foundation and to take the customer analytics capability to new heights at The Children\u2019s Place.  

Lead, manage, and mentor a team of analysts by providing technical expertise, guidance, and effective delegation.
Customer Analytics: Develop customer profiles and customer segmentation. Create predictive and behavioral models. Continuously validate and optimize models as well as the customer profiles and segmentation work.
Marketing Optimization: Design, develop, and deploy pilot programs, conduct A/B and multivariate tests, create business cases, strategies and prepare forecasts and related models.
Campaign and Channel Analytics: Design the measurement plan, ensure tracking enablement and complete and distribute all campaign and channel results as well as ROI reporting. Share insights and optimization recommendations widely with all internal customers.
Participate as a thought leader or lead large strategic projects from scope definition through to execution and implementation.
Continually review and make recommendations for the improvement of our processes and technology in order to build a more quantitative and data-driven approach to customer marketing. Codify and distribute formal frameworks and methodologies in support of data-driven marketing methodologies.

Qualifications
 
EDUCATION AND EXPERIENCE

Master\u2019s degree in mathematics, statistics, or related field
5-7 years in analytics role including experience in advanced analytics (statistical modeling)
Experience working with transaction level, email, and customer data strongly preferred
Retail industry experience preferred

SKILLS AND BEHAVIORS

Ability to manage internal and external resources
Strong working knowledge in one or more analytics tools such as SAS, R, Python
Strong working knowledge in Adobe
Solid understanding of page tagging concepts
Proficient in Google Analytics (Preferred)
Strong understanding of marketing, user experience, and customer segmentation principles, best practices and analytical approaches
Ability to apply digital marketing analytics results to the practical considerations of day-to-day marketing and operational business challenges
Understanding of machine learning techniques such as Regression, ANOVA, Clustering, Decision Trees, Random Forests, Gradient Boosting Machines
Strong knowledge in online and offline experiments, including A/B testing and multivariate experiments
Familiar with recommendation systems and algorithms
Ability to analyze, interpret, and develop insights from complex data structure
Ability to tell the story focuses on insights, not just data

 

9 days 15 hours ago

The Children's Place

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MARKETING ANALYTICS MANAGER The Children's Place - Secaucus, NJ, United States

   

Location: Secaucus, NJ

Company Profile:
The best in childrens clothing and accessories sizes 0-14. The Children's Place Retail Stores, Inc., is a leading specialty retailer of children's merchandise, ages newborn to 10 years old. The Company designs, contracts to manufacture and sells high-quality, value-priced merchandise under the proprietary "The Children's Place" brand name. As of February 1, 2011, the Company owned and operated 995 The Children's Place stores in North America and its online store, www.childrensplace.com.