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The Home Depot, Inc.

MANAGER SOCIAL MEDIA PLANNING

The Home Depot, Inc. - Atlanta, GA

POSITION PURPOSE

The MANAGER, SOCIAL MEDIA PLANNING will be charged with helping manage and execute the social media strategy The Home Depot. The manager will be responsible for development and stewardship of programs and content for social media channels.This includes strategic collaboration, tactical execution and measurement of marketing and social media efforts. Objectives include supporting merchandising and marketing priorities, growing engagement, as well as driving traffic, awareness and sales . Success will be determined by achieving goals as measured against defined social media metrics.

This person will work across functional groups (e.g. PR and Communications, Dotcom, Merchandising, Marketing, Logistics, IT, etc.) and external partners (agencies, etc.) to coordinate efforts and ensure success. The manager has a demonstrated history of working in a high pressure, fast-paced

environment while delivering multiple projects on time and within budget, coupled with an incredible drive for success.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

40% Social Marketing Program Management-Design/execute communications strategy for Social campaigns, including development of editorial calendars, positioning/messaging.Advise/make recommendations on traditional, digital &social media integration into business priorities, goals,objectives. Direct external agency

20% Listening/Trends-Explore/evaluate emerging social media opportunities & tools to build strategies & proposals for implementing effective Social Media campaigns to drive the communication strategy for the organization.

20% Reporting/Metrics-Ensure programs delivered on-time/budget & proper measurements are applied to determine the effectiveness of marketing/ social spend & resources. Monitor effective benchmarks for measuring impact of social media programs, and analyze, review & report on effectiveness of campaigns to maximize results.

20% Organizational Alignment/Relationships. Work cross-functionally w/ stakeholders. Build relationships w/media, agencies & creative teams, merchandising marketing, public relations, HomeDepot.com & community affairs, as well as field leadership.

NATURE AND SCOPE

Position reports to Sr Manager, Social Media

Number of Direct Reports - 1

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 5-7 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Deep rooted understand of industry, business and customer dynamics

Preferred Qualifications:

-5 years Social and Digital marketing experience

-At least 3 years Marketing management experience

-Must be able to submit examples of campaigns and results of multi-faceted initiatives

Retail Marketing experience

Budget Management

Influential; practiced in negotiating with others in ways that result in win-win Outcomes

Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented

-Bachelor's Degree, preferably in Marketing, Journalism or Advertising

Knowledge, Skills, Abilities and Competencies:

In-depth knowledge and understanding of Social media platforms and their respective participants and how they can be deployed in different scenarios; have a good knowledge of principles of SEO.

Planning: Understands and builds a social strategy that is innovative. Ability to execute from start to completion as well as weekly (daily) maintenance and updates to keep efforts current. Demonstrated ability to combine strategic planning with practical solutions

Project Management: Excels at establishing clear directions; sets stretching objectives; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results. Highly organized - with ability to combine strategic direction with hands-on tactical execution

Communication: Communicates clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect. Strong communication skills both verbal and written

Interpersonal Skills: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to build close relationships with key stakeholders across the organization, as well as with key vendor partner

Thought leadership skills, including the ability to recognize trends/opportunities and formulate hypotheses and recommendations relevant to the business We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

7 days 16 hours ago

The Home Depot, Inc.

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MANAGER SOCIAL MEDIA PLANNING The Home Depot, Inc. - Atlanta, GA, United States

   

Location: Atlanta, GA

Company Profile:
The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that dwarfed the competition and stocked 25,000 SKUs, much more than the average hardware store at that time. Empty boxes piled high on the shelves gave the illusion of even more product. From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money.