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AT&T Inc.

Lead UX Writer

AT&T Inc. - El Segundo, CA

Lead UX Writer


El Segundo


The world loves TV but the traditional world of video content distribution and consumption is changing dramatically. Do you want to be part of this digital entertainment revolution?

Following its acquisition of DIRECTV, AT&T is one of the world's leading providers of digital television entertainment services, delivering a premium video experience through state-of-the-art technology, unmatched programming, and industry leading customer service to more than 32 million customers in the U.S. and Latin America.

To maintain its leadership position, the AT&T Experience Design Studio (XDS) is looking for a talented Lead UX Writer to oversee the editorial and copywriting strategy and execution for the entire portfolio of AT&T Entertainment products. As one of the leaders of a deep and experienced design team, you will define the editorial tone and voice of the Next Generation platform, ensuring it delivers a seamless and delightful user experience.


Initiate and drive all UX copywriting projects from ideation, planning and launch through testing and implementation, ensuring that they align to our branded experience

Partner with internal groups and teams to foster a strong collaborative culture

Work closely with interaction design teams to align design features, taxonomy, and nomenclature

Manage all internal and external copywriting resources and vendors

Establish a close working relationship with the AT&T brand strategy and design teams to ensure full alignment with the AT&T brand vision

Develop and maintain editorial style guides, tone of voice principles, and any additional guidelines to ensure a cohesive voice across all products

Establish and maintain editorial and copywriting design processes to ensure efficiency, quality and consistency

Work both in a hands-on and oversight capacity across projects.

Work closely with various technical teams (development, UAT/QA, etc)

Minimum Qualifications

Bachelors degree in English, writing, or equivalent and relevant major

Minimum 8-10 years experience in brand, copywriting, or editorial

Experience writing UX copy across digital devices (mobile, tablet, web). UX writing experience for TV is a plus.

Expertise in managing external vendors and agencies

Software proficiency


Adobe Creative Cloud suite

Microsoft Office suite Required Characteristics & Abilities

Problem solving: digest the goal/challenge of a project, create realistic solution options, identify pros/cons and make recommendations

Collaboration: work effectively within and across teams, with multiple personality types and cultural backgrounds

Communication: experience giving design presentations to various audiences from different disciplines and levels

Leadership: lead/drive projects, anticipate challenges, meet deadlines and inspire the design team to do the same

Management: experience building and leading teams.

Receptivity: able to learn quickly and apply new knowledge adeptly

Agility: work comfortably in a fast-paced, changing environment #LI-CL1


7 days 23 hours ago

AT&T Inc.


Lead UX Writer AT&T Inc. - El Segundo, CA, United States


Location: El Segundo, CA

Company Profile:
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.