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T. Rowe Price Group, Inc.

Lead Mgr, Channel Marketing

T. Rowe Price Group, Inc. - Baltimore, MD

Lead Mgr, Channel Marketing




Our mission as a leading investment management firm is to help our clients achieve their long-term financial goals. We believe our associates are the key to this mission and we are always looking for talented individuals who share our commitment to our client’s success.If you’re looking for challenging work experiences and the ability to learn in a collaborative culture, we invite you to explore the opportunities available at T. Rowe Price.

The Lead Manager, Channel Marketing is responsible for development and creative execution of the marketing plan for identified target audience within USIS, playing a key role in driving channel growth. In this capacity, the incumbent is responsible for building and maintaining relationships with marketing counterparts within these client organizations and serving as an advocate for those organizations within TRP. This individual works closely with Marketing Segment Lead (MSL) to develop a comprehensive sales and marketing strategy for the channel. Consults with clients on TRP marketing offerings and capabilities and leverages their knowledge of products and solutions offered.


Market Planning and Relationship Management

Develops and maintains relationships with key contacts at a wide range of USIS clients and serves as subject matter expert for TRP’s marketing and value-add services. Meets regularly with select clients, and oversees the design and implementation of strategic client-specific marketing plans that have specific, measurable goals aligned with USIS’ business objectives. Plan includes segmentation, advertising, PR, event and integrated sales activities. Formulates test-and-learn initiatives and pilot programs for various marketing activities, including media mix allocations. Strategies will be informed by a deep understanding of the needs and opportunities of the target audience, based on insights gleaned from relationships built with key contacts, primary research, input from the Segment Insights Manager and external industry research. This person serves as the voice of the client within TRP by disseminating client insights and information. Advocates for support and resources that will positively influence NNF and increase client loyalty. Responsible for establishing clear links between key performance indicators and strategic goals and objectives and reporting results to USIS Management.

Creative Execution

Partners with the Integrated Marketing and Client Experience Groups to create and manage budgets for strategic communication and marketing programs for channel. These initiatives may include, but not be limited to investment product campaigns, institutional quality sales ideas, investment strategy related pieces, and value-add campaigns. Provides direction to and manages shared service or vendor resources for assistance with project execution. Consistently utilizes understanding knowledge of customers' needs to guide and inform decision-making processes.

Effectiveness of Marketing Programs

Works with Data & Analytics team to monitor, analyze and report marketing program performance against KPIs and is accountable for the effectiveness of the marketing program. The Lead Manager, Channel Marketing must exercise judgment in determining which of the marketing mix variables to over- and underweight at various times throughout the year to achieve the desired effect

Sales Liaison/Internal Messaging

Liaises with the sales organization to leverage appropriate resources to provide training and support for integrated efforts. Provides overall strategic direction and messaging guidance to internal staff, charged with executing tactical deliverables and other staff responsible for developing tactical marketing programs on behalf of targeted clients. Shares client insights with CMI, Client Experience and Integrated Marketing group to inform development decisions for marketing programs and their tactical execution.



Some marketing experience

Experience in financial service marketing

Detail-oriented, organized with the ability to lead complex projects

Excellent written and verbal communication skills

Highly-energized, creative thinker. Ability to turn ideas into actionable items

Ability to stay on task in a dynamic and constantly changing environment

A positive attitude



Motivated with strong drive for business results

College degree and 4 years of related work experience, or Associate degree and 6 years related work experience, or High School diploma/equivalent and 8 years related work experience


College degree and 6 years of related work experience, or Associate degree and 8 years related work experience, or High School diploma/equivalent and 10 years related work experience

Series 7 and Series 63 (or ability to obtain within the first six months of employment)

T. Rowe Price is an Equal Opportunity EmployerT. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term.

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13 days 5 hours ago

T. Rowe Price Group, Inc.


Lead Mgr, Channel Marketing T. Rowe Price Group, Inc. - Baltimore, MD, United States


Location: Baltimore, MD

Company Profile:
Founded in 1937 by Thomas Rowe Price Jr.Managing $692.4 billion in assets* (as of December 31, 2013) Serving individuals, financial intermediaries and institutions Offering a full range of investment strategies Independent company with considerable employee ownership Headquartered in Baltimore, Maryland, with offices in 12 countries around the world Employing over 5,600 associates