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Reynolds American Inc.

Lead Manager Consumer Marketing - Smokeless

Reynolds American Inc. - Winston Salem, NC

Lead Manager Consumer Marketing - Smokeless

Reynolds American Inc. (RAI)

Winston Salem


Job #690770053

Lead Manager Consumer Marketing - Smokeless

Date:Jun 22, 2018

Location:Winston-Salem, NC, US


Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At RAI, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

At the RAI companies you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

This position is with RJ Reynolds Tobacco Company—the second-largest U.S. tobacco company. The company's brands include Newport, Camel and Pall Mall.

As a Lead Manager in the Consumer Marketing function you will be joining a team of exceptional marketers in a World Class Marketing Organization. As a marketing led organization we manage some of the largest and most iconic brands in the Consumer Product Goods category. This is a fast paced and collaborative environment with a heavy emphasis on marketing excellence and talent development.

Your overarching responsibilities include:

Understanding the consumer, the category, and the brands’ high level strategies

Leverage this knowledge to assist with the development and implementation of the brands’ omni-channel tactical plans

Significant collaboration with cross departmental stakeholders


(* Essential Functions)

Collaborate with brand and agency partners to determine objectives, strategies and tactical plans

Assist in the development and ongoing evolution of brand equity programs and creative platforms

Lead the execution of brand plans, in support of brand goals and within brand guidelines

CRM: Manage the one-to-one consumer relationship marketing plan and contribute to development of multi-channel consumer experience journeys

Develop online and direct mail marketing campaigns to drive adult tobacco consumer brand awareness and foster loyalty and advocacy

Execute planned marketing tactics to drive the desired experience with adult tobacco consumers

Integrate digital capabilities and drive adoption of mobile programs and apps

Develop tactical campaign plans, including metrics and key performance indicators

Manage the collection, synthesis and analysis digital and offline performance tracking data and key performance indicators

Provide insights and recommendations based on learning to drive greater business impact

Develop and actively manage budgets for marketing activities

Effectively communicate expectations to stakeholders across the organization to influence decision making

Manage third party partners and stakeholders to integrate solutions

Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards.


Passion for brand marketing and understanding consumer values and needs

Innate curiosity with an innovative mindset and creative thinking process

Results-driven and self-starter who can work well both independently and as part of a team

Demonstrated excellence in project management and coordination among cross-functional teams

Influence external and internal partners without direct line authority

Digital marketing fluency (analytics, PPC, SEO/SEM) and functional understanding of digital marketing touch points (mobile, web, email, social media) a strong plus

Analytical ability to evaluate end-to-end consumer experience across multiple channels and touch points

Strong written and verbal presentation skills

Ability to plan, execute and report out on initiatives

Exemplary interpersonal skills and ability to influence at senior levels within the organization

Proactively address needs and work with colleagues at various levels of experience, across departments, and with agency representative



Bachelor’s Degree required - marketing specialization is a plus

Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus

Knowledge & Experience:

Prior experience in consumer marketing a plus

Prior experience in digital marketing a plus

Demonstrated experience and understanding of CRM, business management, program development, trade and consumer insights/research, brand strategy and communication.

Demonstrated experience in motivating people, strong communication/interpersonal skills, thinking/operating strategically, sound decision-making, and an appreciation of functions other than Marketing

Work Location:

Winston Salem NC

Compensation/Targeted Bonus

Competitive Annual Salary

Targeted Annual Bonus

Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive compensation and benefit plans, including:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Comprehensive health- and welfare-benefits package

Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

Company-paid sick and personal days, funeral leave and jury duty leave

Confidential personal financial counseling service

On-site health clinics and fitness centers

A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care advocacy service

Volunteer service opportunities

Federal credit union membership through Allegacy Federal Credit Union

Extensive training opportunities


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Onlyapplicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly.


Email: ~~~

Nearest Major Market:Winston-Salem

Updated 06/26/2018

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19 days 23 hours ago

Reynolds American Inc.


Lead Manager Consumer Marketing - Smokeless Reynolds American Inc. - Winston Salem, NC, United States


Location: Winston Salem, NC

Company Profile:
The operating companies of Reynolds American Inc. are leading the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products, while redefining how a tobacco company can help reduce the health impact of tobacco use. As a result, we are transforming what we make, how we work, and the way we give back.