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Collective Brands Inc

International Marketing Director

Collective Brands Inc - Dallas, TX

FIND YOUR FIT with Payless ShoeSource as the International Marketing Director!

You know who you are. And you know what moves you. That's why your chosen career should fit you as well as your favorite pair of shoes, every step of the way. And that's what makes a career with Payless ShoeSource the perfect fit for you.


Become part of a growing international business as the Director, International Marketing for Payless ShoeSource. This position is the lead role for International Marketing.

The International Marketing Director is key to our success in driving brand awareness, customer engagement, traffic, sales, and EBITDA for the Latin America and Caribbean region and has responsibilities for International Franchise and US Hispanic markets.

This includes partnering with local vendors, agencies, and teams in both Spanish and English for optimal results. She/he will develop, communicate, and execute all programs from concept to fruition across all brand touch points including: traditional, digital and social media, added value programs, cause awareness, promotions, in-store marketing .

This position requires hands on program development and implementation as well as team leadership.

Job Responsibilities:

Innovate to drive growth across international markets

Develop and execute seasonal International marketing strategies

aligned with brand goals and priorities, designed to build store traffic, revenues, margins, and optimize brand perception

Develop a promotional calendar, by country, to create a sense of urgency and present newness, freshness, and fashion of products in the best way to meet the needs of the target shopper

Direct and coordinate all marketing elements across all internal and external vendors and develop in country relationships to ensure on time execution of localized events and production

Lead Media planning and manage implementation through in region agency network

Understand local nuances

in customer type, currency, size, ethnicity, fashion sense and be an expert on local promotions, holidays, and wage disbursements

Build and maintain strong working relationships with cross-functional partners including the planning, distribution, creative and visual merchandising teams, merchants, store operations and suppliers, to ensure marketing is working collaboratively across the brand

Identify opportunities and provide recommendations for additional marketing programs and strategic partnerships across the region

Provide ongoing reporting to senior management, partners, and cross functional teams

International travel, primarily to Latin America and Caribbean countries


Must be fluent in both English and Spanish with experience in Hispanic, Latin America, and Global marketing

Bachelor’s degree in Business, Marketing, Advertising, Communication or related field, MBA preferred

International Marketing leadership experience

8 years of relevant work experience

Team player with strong leadership, mentoring and coaching abilities; comfort leading in a complex and changing environment

Ability to influence at all levels in the organization

Strong retail background, preferably in the fashion or consumer goods industries

Ability to productively partner with cross-functional team members to meet objectives

Innovative self-starter with a balance analytical and creative thinking

Ability to set up efficient and effective processes, manage and meet deadlines

Ability to travel internationally

Payless ShoeSource is an Equal Opportunity Employer. This business uses E-Verify in its hiring practices to achieve a lawful workforce.

Payless ShoeSource is the second largest specialty family footwear retailer in the world, offering a wide range of fashionable shoes and accessory items at affordable prices for every member of the family. The company’s mission is simple: Become the Go To, Get More, Pay Less shoe store for our customers. Payless has more about 3,500 stores in more than 30 countries and was founded in 1956 in Topeka, Kansas.

During the summer of 2018, Payless ShoeSource will be opening an additional corporate location in Bryan Tower Dallas, Texas 75201. Located in the City Center District, Bryan Tower can be accessed utilizing DART and numerous interstate highways.

24 days 4 hours ago

Collective Brands Inc


International Marketing Director Collective Brands Inc - Dallas, TX, United States


Location: Dallas, TX

Company Profile:
we announced the acquisition of Collective Brands, Inc. by Golden Gate Capital and Blum Capital was completed. As a result, Payless ShoeSource and Collective Licensing International will now operate as a private, standalone entity to be known as Payless Holdings. We will be updating our corporate site over the next few months to reflect our new company.