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Principal Financial Services, Inc

Integrated Marketing Manager

Principal Financial Services, Inc - Des Moines, IA

Job Area: Marketing

Business Area: Glbl Ctr for Brand and Insight

Location: IA - Des Moines

Career Category: Experienced Professional

Full/Part Time: Full-Time

Regular/Temporary: Regular

Date Posted: 2017-12-04

Its not what we do. Its who we are.

At Principal, every role supports a greater purpose to help people live their best lives. And after more than 130 years, weve never had a more vibrant and dynamic global team united in our purpose. Through community involvement, innovative financial solutions, and dedication to career development, we make a difference in millions of lives every day, including our employees. And now is the time to make your mark

Join our team today!


As an Integrated Marketing Manager

you will lead integrated marketing efforts for the enterprise across business units and the marketing mix with a focus on

Strategic Marketing Planning

Facilitate the annual marketing strategic planning process with business units, including state of the business, issue and opportunity, objective setting, strategic priorities and tactic development

Integrated Marketing Planning & Execution

Translate marketing strategies into a single integrated marketing touchpoint executional plan spanning all business units, audiences and functions, including advertising, PR, content, social, experiential and CX as well as across business units and audiences

Coordinate Global Center teams to leverage assets and initiatives to support key business initiatives for Principal

Serve as an advocate for the brand across all marketing touchpoints

Project Management

Manage projects including advertising execution, budget management and ROI Analysis


Bachelor's degree in Advertising, Marketing, Business, Communications or a related field of study plus at least 8 years of experience in an advertising, marketing, or communications role required.

Knowledge of all aspects of integrated marketing campaigns, including strategy, research creative, production, measurement and paid media (traditional as well as social, digital, mobile), content development, public relations and experiential marketing.

Experience leveraging paid digital media tactics such as banner ads, social media, mobile applications, and video to drive advertising and marketing strategies required.

Experience in managing outside media and creative agencies.

Experience working in a cross-functional and matrixed environment.

Strong communication, leadership and collaboration skills.

Visa Sponsorship

This position is not eligible for sponsorship for work authorization by Principal. Therefore, if you will require sponsorship for work authorization now or in the future, we cannot consider your application at this time.


This role will be based in our Des Moines, IA

home office location.


Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

See job description.

10 days 8 hours ago

Principal Financial Services, Inc


Integrated Marketing Manager Principal Financial Services, Inc - Des Moines, IA, United States


Location: Des Moines, IA

Company Profile:
The Principal Financial Group® (The Principal®) is a leading global financial company offering businesses, individuals and institutional clients a wide range of financial products and services. Our range of products and services includes retirement solutions, insurance, wellness programs, and investment and banking products through our diverse family of financial services companies and national network of financial professionals.