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Industry Manager, Travel

Facebook - New York City, NY

Facebooks mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, were building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether were creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and were just getting started.

Facebook is seeking an experienced sales and marketing leader with demonstrated success managing established and emerging business categories. The Industry Manager will lead the Facebook monetization strategy for the online travel agency businesses within the US. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build and manage a small strategically focused / consultative sales team, selling Facebook’s advertising solutions to advertisers. We are looking for a self-starter who has demonstrated success, dealing with ambiguity, successfully manage teams and problem-solving leadership with limited oversight. Ideal candidates will have management experience in a consultative sales environment as well as extensive experience selling cross-network online marketing solutions such as integrated sponsorships and display advertising within the industry.

Responsibilities

Play the lead role in developing the holistic business of a travel sub-vertical

Work cross-functionally with In-Market teams, Global Regions, Business Operations, Platform, Measurement/Metrics, and Product Marketing to optimize our client efforts

Consult with Product Marketing to help shape product development in support of client needs

Partner closely with measurement partners to implement best measurement practices to grow client’s business through Facebook solutions

Guide the creation of persuasive presentations and stories that demonstrate the value of Facebook to clients for both b2c and b2b marketing

Identify the winning strategies and scale the insights throughout the vertical

Increase the effectiveness of the team by recognizing opportunities for new approaches

Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies

Build, train and maintain a high performing team

Minimum Qualifications

5 years marketing and sales experience

3 years digital media sales experience

Preferred Qualifications

Demonstrated experience using advertising data to craft media strategy

3 years of strong leadership/management experience with the ability to lead cross-functional teams

Experience driving revenue growth with emerging opportunities and established partnerships

Strong understanding of the advertising technology and data/performance measurement trends

Expertise building Direct Response advertising campaigns

Skilled storyteller with experience communicating the benefit of marketing opportunities to brands

Exceptional communication and presentation skills with an emphasis on translating insights, product information, and data in to client value

Ability to perform well in highly dynamic, rapidly changing environment

Proven ability to forge relationships with top marketing decision makers at brands and agencies

Demonstrable success as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems

Avid Facebook user and knowledge of the media landscape, measurement approaches and vertical markets

Job Location(s):

New York City, NY, US

8 days 18 hours ago

Facebook

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Industry Manager, Travel Facebook - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them