Hubert's Lemonade Senior Brand Manager - Tustin CAThe Coca-Cola Company. - Irvine, CA
DESCRIPTION & REQUIREMENTS: Position Overview:
This role leads brand strategy and delivery of key marketing initiatives for Hubert's Lemonade, the fast growing, fun lemonade within Hansen's Beverage, a venture of Coca-Cola VEB Division. Launched in 2010, Hubert's is primed to extend from incubation to amplification, strategically fueling long term growth and brand equity. Primary responsibilities for Hubert's Lemonade include developing and executing the brand's annual and long-term strategic marketing plans. This role serves as a pipeline to future growth roles in within Hansen's Beverage and VEB and must show the ability to manage both breadth and depth of initiatives.
Marketing Plan Development
- focused against driving awareness and trial in new and existing markets-inclusive of sampling, digital marketing, strategic partnerships, event sponsorships, influencer marketing, PR/buzz, and traditional media. Responsible for leading and managing external marketing agency (evolving brand content, leading briefing process, determining allocation of resources, managing budget, account management and delivery of materials).
-ensure the marketing mix is as effective and efficient as possible, adapting/evolving to drive the highest levels of awareness, trial and brand preference
Sales Collaboration & Support
-partner with Commercial Lead & Sales Leadership ensuring necessary tools, retail programing and marketing support is in place to drive distribution and retail velocity
Food Service On Premise
-develop best-in-class marketing plans to introduce Hubert's in the channel and drive consumer pull
-develop innovation strategy and plans (product and package) to capture key opportunities to smartly build brand while supporting premium proposition
-lead complex analysis (Nielsen, B3, various resources) across all aspects of the business to understand current situation and develop plans to win (short and long term) in the marketplace
MBA or Equivalent
: 7 years related experience
Business And Brand Leader
-ability to understand the business and identify its drivers across multiple lenses (consumer, commercial, outside forces). Able to work systemically and add value end to end.
Brand Strategy, Positioning And Brand Equity
-knowledge of tools used to drive increases in volume while maintaining a high value brand equity (i.e., marketing programs, product/packaging innovation, pricing strategies that drive value, channel/customers programs, and/or partnerships)
Marketing Innovation (Product & Package)-
ability to take consumer insights and build an innovation strategy that will deliver on short and long term vision for the category/brand
A Great End-to-End Marketer
with strong brand marketing skills and a firm grip on how to lead marketing solutions that also meet financial, supply, sales, & operational needs of the business.
-experience blending art and science to develop consumer preferred brands
Solid Leadership and Influencing Management Skills-
self-starting, inquisitive, results-oriented mindset with high energy and a positive attitude
Collaborative Team Player who possesses entrepreneurial traits-
a passion drive self-starter who is
creative, resourceful, adaptable, risk taking and most importantly a sense of ownership.
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
Collaborate with Systems, Customers and Other Stakeholders
: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
Act like an Owner:
Deliver results, creating value for our brands, our System, our customers and key stakeholders
Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others:
Develop self and support others' development to achieve full potential
: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
: Makes bold decisions/recommendations
Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
Performance Driven & Accountable:
Has high performance standards. Outperforms her/his peers.
Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com/homepage.
Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
11 days 17 hours ago
applyHubert's Lemonade Senior Brand Manager - Tustin CA The Coca-Cola Company. - Irvine, CA, United States
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
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