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Hewlett-Packard Company

Healthcare Marketing Manager

Hewlett-Packard Company - Palo Alto, CA

The HP Business Personal Systems (BPS) team within U.S. Commercial Marketing is seeking a passionate and experienced marketing manager to help drive HP Personal Systems market share and business growth in the Healthcare industry segment.

The Marketing Manager is responsible for leading the development and execution of the marketing strategy and plan for HP Healthcare accounts in the U.S. In this position, you will lead the creative development of HP's marketing plan to drive Healthcare segment growth and the creation of marketing strategies and tactics to achieve business objectives. You'll align closely with Sales and oversee planning and execution of marketing campaigns for HP named accounts to increase awareness, demand generation, and pipeline.

You'll also enable the sales force with resources to help them create new opportunities and grow existing business. Using your analytical skills, you'll leverage data and insights from several sources to measure customer intelligence in order to better target and personalize integrated marketing campaigns across multiple channels.

Serve as the marketing expert and strategist for the Healthcare customer segment.

Lead the planning, development and execution of all Healthcare marketing initiatives. Develop recommendations and guidance on effective methods to target the Healthcare segment based on past results and new research. Collaborate with U.S. campaign manager teammates to develop compelling, high-impact campaigns and Account-Based Marketing (ABM) programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for Sales.

Align Marketing with Sales to ensure demand generation campaigns and ABM programs are synchronized with sales priorities, objectives and goals. Understand the digital buyer's journey for Healthcare accounts and develop the personalization strategy for campaign and web messaging. Enable the Corporate, Commercial, and Public Sector sales teams with marketing assets and tools to help open doors and develop opportunities.

Meet regularly with sales managers and their teams to provide ongoing communications and updates. Coordinate with other teams which impact Healthcare marketing activities (such as the Global Business Unit, WW Marketing, Events, Media, Web, Content/Messaging, etc.) to provide strategic leadership. Stay on the cutting edge of marketing best practices in Healthcare by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.

Help deliver insightful reporting and analytics that shows how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns, help with dashboards, and deliver ad-hoc analyses as needed. Qualifications and

Bachelor's Degree in Business, Marketing, Communications or related field; Master of Business Administration (MBA) a plus. 5 - 7 years B2B marketing experience in the technology industry.

Understanding of the Healthcare customer segment. Knowledge of modern marketing principles, practices, optimum mix of tactics, vehicles and tools for targeting named accounts. Successful history of developing and executing demand generation and pipeline-building marketing programs and campaigns (including digital and direct marketing, events, etc.) within a country or region.

Understanding of Account-Based Marketing (ABM) strategies, tactics, and technologies is a plus. Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions. Experience in leveraging customer analytics and insights data to guide marketing plans and to properly target prospects.

Team oriented, motivated self-starter with relationship building skills; demonstrated ability to work well with individuals across multiple organizations and to lead virtual, cross-functional teams. Must have the proven ability to successfully manage multiple projects, priorities, and engagements simultaneously. Excellent written and verbal communication skills; strong presentation skills with demonstrated ability to present across multiple levels and audiences of the company. Up to 25% travel SDL2017

8 days 5 hours ago

Hewlett-Packard Company


Healthcare Marketing Manager Hewlett-Packard Company - Palo Alto, CA, United States


Location: Palo Alto, CA

Company Profile:
Hewlett-Packard Company, together with its subsidiaries, provides products, technologies, software, solutions, and services to individual consumers, small-and medium-sized businesses (SMBs), and large enterprises, including customers in the government, health, and education sectors worldwide. Its Personal Systems segment offers commercial personal computers (PCs), consumer PCs, workstations, thin clients, tablets, retail point-of-sale (POS) systems, calculators and other related accessories, software, support, and services for the commercial and consumer markets. The company’s Printing segment offers consumer and commercial printer hardware, supplies, media, software and Web services, and scanning devices, as well as inkjet and printing solutions, laserjet and enterprise solutions, and graphics solutions. Its Enterprise Group segment provides industry standard servers; business critical systems; traditional and converged storage solutions; networking products comprising controllers/switches, routers, and wireless LAN access points; and technology consulting and support services focused on cloud, mobility, and data. The company’s Enterprise Services segment offers technology consulting, outsourcing, and support services to infrastructure, applications, and business process domains; and application and business services. Its Software segment provides enterprise information management solutions, such as data analytics, information governance, and digital marketing for structured and unstructured data; IT management software; and security intelligence/risk management solutions as software licenses and software-as-a-service. The company’s HP Financial Services segment offers leasing, financing, utility programs, and asset recovery services; and asset management services to enterprise customers, as well as specialized financial services to SMBs, and educational and governmental entities. The company was founded in 1939 and is headquartered in Palo Alto, California.