Live chat
Danaher Corporation.

Global SEO/PPC Channel Manager

Danaher Corporation. - Deland, FL

Global SEO/PPC Channel Manager

in

Deland

Florida

Danaher Company Description

#LIFE

Pall Corporation is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to gender, race, color, national origin, ancestry, citizenship, religion, age, physical or mental disability, medical condition, sexual orientation, gender identity or gender expression, military or protected veteran status or marital status.

Pall Corporation is a global leader in high-tech filtration, separation, and purification, serving the diverse needs of customers across the broad spectrum of life sciences and industry.

Pall Life Sciences provides cutting-edge products and services to meet the demanding needs of customers discovering, developing and producing biotech drugs, vaccines, cell therapies and classic pharmaceuticals. Pall offers advanced medical technologies, which are often a patient’s last line of defense from dangerous pathogens. Pall’s food and beverage products provide critical protection from contaminants during various manufacturing steps.

Pall Industrial serves a diverse range of customers in the microelectronics, aerospace, fuels, petrochemical, chemical, automotive, and power generation industries. Pall is a key supplier to the innovative and demanding semiconductor and consumer electronics industries, and provides filtration products used in critical applications on commercial and military aerospace vehicles. Pall products are key to the reliability of industrial equipment. Pall’s engineered solutions help municipal and industrial customers address mounting water quality, scarcity and demand issues, and help energy companies maximize production and develop commercially successful next generation fuels.

Headquartered in Port Washington, New York, Pall has offices and plants throughout the world.

To learn more about Pall, please visitwww.pall.com/green.

Description

Responsible for implementing SEO & PPC campaigns by business units and regions. Responsible for managing all aspects of SEO to increase organic search visibility and ranking. Responsible for managing, and monitoring PPC agency for performance.

Primary Responsibilities:

• Build and implement an effective SEO strategy across all business units

• Set up and manage SEO tool kit, SEO campaign process, SEO analytics and SEO dashboard

• Implement SEO best practices into content creation and web experience to build qualified traffic to pall.com while reducing bounce rates

• Leverage web analytics around web traffic to improvise on-going and new SEO campaigns

• Set up, monitor and maintain successful Pay Per Click advertising campaign including keywords, bids, ad copy & landing pages

• Collaborates with regional/ business unit partners to build PPC capabilities and optimize campaigns internationally and across languages to ensure localization of PPC campaign components for use in global markets.

• Set up international PPC campaigns

• Optimizes and expands paid search strategies across product lines.

• Repurposes and distributes marketing content through paid search channels.

• Researches and identifies keyword and targeting opportunities in the paid search channel.

• Conducts continuous A/B and multivariate testing of campaign messaging and landing pages.

• Champions PPC management best practices and KPIs across regions.

• Manage external agency and contract work as needed

• Work with BU & digital team members to guide development of landing pages and related assets for PPC & SEO campaigns

• Manages bidding strategies and optimization of PPC on Google, Bing, and more.

• Manages global budget and optimization of the PPC spend across

Qualification

• An experienced SEO champion with proven hands-on experience in transforming SEO in large company

• Bachelor’s degree in Business Administration or in marketing

• An experienced SEO champion with proven hands-on experience in transforming SEO in large company

• Bachelor’s degree in Business Administration or in marketing

• 3 years of recent pay per click management and SEO experience.

• 3 years of digital marketing strategy for B2B lead generation including driving PPC campaign performance in a B2B environment

• International PPC experience

• Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization and campaign management tools, including AdWords, Bing Ads

• Proficiency in Microsoft Office, Google Docs, Google Analytics, Google Tag Manager, Google Webmaster Tools and HTML.

• Experience with Adobe Experience Manager, Intershop or similar CMS with WYSIWYG functionality.

• Google Adwords and Bing Ads professional certifications strongly preferred.

• Demonstrated knowledge and experience with personas and buyers journeys.

• Preferred working knowledge of c4C, Qlikview, Marketo.

• ROI-driven and dissatisfied with maintaining the status quo.

• Strong desire to innovate and test new SEO & PPC opportunities and strategies

• Digital experience beyond digital tactics and how to leverage for demand generation, awareness and various marketing variables, metrics, analytics as well as the ability to work with market research tools and input.

• Thorough understanding of PPC (pay-per-click) bidding strategies, campaign conversion & ROI (return-on-investment) and other performance measurements.

• Thorough understanding of CPL (cost-per-lead), CPI (cost-per-inquiry) and CPC (cost-per-click)

• Strong analytical and statistical skills: ability to gather, analyse, summarize, and present data.

• Highly collaborative experience

• Global experience, ability to work across various cultures & capability levels, understanding regional trends and media landscape across different regions.

• Progressive Mindset – will push to the boundaries and able to lead self and others

• A self-starter who can lead through ambiguity and is a creative problem solver

• Ability to write ad copy, landing pages, value propositions, subject lines.

• Strong business acumen and writing/verbal communication skills.

• Highly motivated with the ability to work under ambiguity and operate with minimal oversight

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and industrial solutions. Our globally diverse team of 59,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.5B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 2,000% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Organization:

Pall

Job Function:

Marketing

Primary Location:

North America-North America-United States-FL-Deland

Schedule:

Full-time

Req ID:

PAL001643

Apply Now

Danaher Corporation

Danaher Corporation Jobs

Apply Now

Share

11 days 1 hour ago

Danaher Corporation.

apply

Global SEO/PPC Channel Manager Danaher Corporation. - Deland, FL, United States

   

Location: Deland, FL

Company Profile:
Microscopes that let researchers see life at 100 nanometers in three dimensions. Dental diagnostics that spot decay as it forms, enabling painless, noninvasive treatments. Disinfection technologies that help ensure safe drinking water at the rate of billions of gallons of water a day. Transaction systems that bring new levels of speed and security to consumers. Network analyzers that link seamlessly with sophisticated software to maximize uptime. Danaher products span some of the most demanding applications in the world, creating new possibilities not only for those who use them, but for millions more who never give them a moment’s thought. In every case, they’re delivering benefits that matter to markets that are eager for innovation. And we are doing it through a customer-centric approach that unites our businesses and has made them global leaders.