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IDEX Corporation

Global Marketing Manager: Digital (Denver, CO)

IDEX Corporation - Denver, CO

**Title:** Global Marketing Manager: Digital (Denver, CO)

**Business Unit:** Band-It

**Location:**

4799 Dahlia St.

Denver, Colorado, 80216

United States

**Function:** Marketing

**Description:**

# THE COMPANY

Band-It, a Unit of IDEX Corporation, is the leading global manufacturer of

fastening solutions. Band-It has created a global product development

environment through strategic growth initiatives. Our formula for success

is based on our ability to develop the right solutions for our customers

with superior quality.

IDEX corporation is the world leader in fluid-handling technologies, life

science and medical technologies, industrial and municipal fire and rescue

equipment, and, dispensing equipment for architectural paints and coatings.

IDEX expertise is in products that facilitate customer specific solutions

in niche markets. We are focused on growth by reinvesting in new products

and markets to drive organic growth, acquiring complementary technologies

to our existing offerings, and building a culture of excellence to deliver

exceptional performance. To that end, the Company has placed an emphasis on

operational excellence, supported by Six Sigma, Kaizen, Lean Manufacturing,

eBusiness and global sourcing initiatives, to drive its long-term

profitable growth.

**The Marketing Manager:** Digital will spearhead and drive BAND-IT’s digital

presence; creating innovative ideas that elevate BAND-IT’s inbound digital

strategy, as well lead marketing communication efforts for the overall

company. The role will stay on top of and ahead of the latest digital

trends. He/she will evaluate, recommend, and guide BAND-IT’s execution of

digital programs. They will heavily engage with Product Marketing Managers

and Business Line Leaders and their work will be tied directly to BAND-IT’s

corporate goals, strategies and objectives. Band-It offers a dynamic and

challenging work environment. This is an excellent opportunity for someone

to join an established company offering tremendous professional and

personal growth in a collaborative and enriching environment. Successful

candidates will thrive in a fast paced team environment, enjoy being

challenged, and high performers will have opportunities to advance within

the organization.

# RESPONSIBILITIES:

In this role, you will work closely with BAND-IT marketing team members

including Product Marketing, Business Line Leaders, and vendor partners to

ensure that marketing campaigns are delivered as per agreed-upon strategy,

timing and budget, utilizing the latest digital channels and platforms. You

will ensure that all projects and initiatives are efficient, accurate and

optimized for conversion and revenue maximization, with client objectives

foremost in the execution. Responsibilities may also include working to

develop and adjust business plans, support trade fairs, marketing

technology evaluation and implementation.

+ Create, lead and manage digital strategy and marketing plans withparticular focus on web design and usability, site performance andSEO.

+ Lead program to improve conversions on corporate site. Implementstrategies to drive customer conversions and increase funnel forindividual business lines

+ Establish a rigorous data-driven roadmap to ensure continuousimprovement across all global sites

+ Lead SEO and SEM campaigns. Understands website conversion ratesand analytics to recommend implement and manage web strategy.

+ Partner with commercial leaders to ensure use of best practicesacross the organization, drive demand and reduce the cost of leadacquisition

+ Manage digital agencies and marketing vendors within establishedbudget

+ Responsible for leading meetings, reporting results, recommendingnew programs and presenting programs to senior management.

+ Ownership of marketing communication tools including website,digital brochures, product data sheets, catalogues, new productspromotions, training videos, tradeshow messages, and customermailings. Delegate as necessary to marketing specialist

+ Stay current on the latest digital technologies and trends andidentify new opportunities.

+ Responsible for and launch an inbound marketing system and partnerwith key sales functions to drive leads and conversion rates.

+ Lead Social Media strategy and content globally, leveraging latesttrends to enhance brand awareness and message.

+ Manage and enforce the content strategy and brand standards forBAND-IT globally

+ Support trade show coordination and graphic content where necessarywith support from Product Marketing Managers

+ Other responsibilities as necessary to meet performanceexpectations and goals, or as assigned.

**Qualifications:**

+ Bachelor’s degree in business / marketing or related area.

+ 5+ years marketing experience

+ **Strong digital marketing skills:** digital advertising (includingpaid search), mobile, lead generation, e-commerce, SEO.

+ Advanced familiarity with marketing automation software such as(Hubspot), CMS, CRM, PPC, Email Marketing, Landing Page Design,Workflows, Segmentation, HTML/CSS.

+ Strong acumen in web content writing optimized for relevantkeywords.

IDEX is an equal opportunity employer Minorities/Females/Protected Veterans/Disabled

# REQ ID: _1568_

9 days 14 hours ago

IDEX Corporation

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Global Marketing Manager: Digital (Denver, CO) IDEX Corporation - Denver, CO, United States

   

Location: Denver, CO

Company Profile:
IDEX Fluid & Metering Technologies systems are used in a wide variety of severe duty and/or highly precise fluid-handling applications around the world. Customized solutions range from diesel engine lubrication to food and beverage processing to the movement, measurement and dispense of fossil fuels, ethanol and other high value liquids and gases. With some of the most recognized brand names in positive displacement pumps, flow meters, compressors and injectors, IDEX is a supplier of choice within the rapidly growing infrastructure markets including alternative energy, oil & gas, water and wastewater.