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Sealed Air Corporation

Global Integrated Marketing Manager

Sealed Air Corporation - Charlotte, NC

Requisition id: 

19741 

Additional Location(s): 

None

Sealed Air Corporation is a knowledge-based company focused on packaging solutions that help our customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges. Our portfolio of widely recognized brands, including Cryovac® brand food packaging solutions and Bubble Wrap® brand cushioning, enable a safer and less wasteful food supply chain and protect valuable goods shipped around the world. Sealed Air generated $4.5 billion in sales in 2017 and has approximately 15,000 employees who serve customers in 122 countries. To learn more, visit  www.sealedair.com

Job Overview

The Global Integrated Marketing Manager is responsible for designing and implementing integrated, multitouch demand generation programs by working in partnership with Product & Regional Marketing, Content Marketing, and other disciplines. 

This role is responsible for mapping current and prospective buyer journeys across the digital and non-digital landscape to identify gaps, maximize the value of existing content, select new target audiences and determine the tactical mix and program goals for engagement.

This role will also oversee the planning, development and execution of inbound and outbound digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), paid advertising, mobile, and emerging online channels.  Responsible for creating repeatable & scalable demand generation programs for regional use.

The Integrated Marketing Manager will be a primary stakeholder of the lead generation funnel, focused on Reach, Engagement, Contact Generation, and conversion into high quality (sales ready) leads.  Must possess sufficient business acumen for determining return on investment of various digital channels and making guiding recommendations. 

This role will collaborate with fellow communicators who possess expertise in external product launches, media placement, digital design, and lead management campaigns.  This role thrives on a constant supply of determined, creative energy and organizational prowess that can be channeled toward email campaigns, blogs, videos, social media, sales presentations, web content, webinars, staff events, media press conferences, or whatever channel is most effective for the occasion.

Responsibilities

Develop and implement integrated campaign strategy designed to increase web traffic, engage audience, and generate leads, which could include blog and email writing, social media, photography, videography, polls, surveys, and presentations. Work with Web site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience. 

Work with product/customer marketing in regions to establish a common campaign framework for regional success. 

Coordinate with marketing and communications on planned external marketing campaigns and programs to provide guidance, support and execution on integrated marketing strategies

Using, measuring, and evaluating external digital platforms and recommending improvements to achieve maximum audience participation around the globe and drive specific behavior or change management objectives.

Providing consultative leadership and managing projects related to sales enablement, product launch and promotion, customer/audience engagement, brand awareness, and insight-driven thought leadership around the globe.

Using, measuring, and evaluating external channels and recommending improvements to increase customer and consumer engagement and drive specific behavior or change management objectives.

Oversee social media strategy, including maintaining social handles for the division, senior leaders, and flagship brands, and educating senior division leadership on digital marketing strategy and social media best practices

Create global email marketing strategy, craft campaigns across multiple regions, and manage editorial calendar

Manage team responsible for digital demand creation and regional marketing enablement

Qualifications

Required & Preferred Credentials:

Bachelor’s Degree required:  Communication, Marketing or Journalism preferred

A minimum of 5 years of communications experience

3 years of experience with social media, video production, and web publishing preferred

Proficiency with Business Intelligence tool/s (PowerBI, Tableau, etc.) preferred

SAP Cloud for Customer proficiency preferred

Experience with marketing automation system and integrated content marketing preferred

 Additionally, a strong candidate will have a demonstrated ability to:

Maintain detailed project plans and execute tasks on deadline in a complex, fast-paced global environment.

Confidently and quickly create eloquent and engaging messages and content in a variety of different formats.

Effectively use, measure, and maximize a wide range of marketing technology stack applications: e.g.: MS PowerPoint, HootSuite, Vine, Instagram, Pinterest, SalesForce, Marketo, Brightcove, and web management platforms like Drupal or SharePoint.

Manage time on multiple horizons and work with team members to make prioritization decisions daily.

Be flexible and positive during periods of change and uncertainty.

Deliver world-class client service

Requisition id: 

19741 

Additional Location(s): 

None

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or protected veteran status. Sealed Air participates in the  E-Verify Program

 (US sites only).

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18 days

Sealed Air Corporation

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Global Integrated Marketing Manager Sealed Air Corporation - Charlotte, NC, United States

   

Location: Charlotte, NC

Company Profile:
Over the years, our focus on “protection” has broadened to where today our business is addressing three global trends that all tie together under “protection”. Global concern for food safety, food waste and access to convenient, healthy meals More people working in office settings, global travel and greater public awareness and regulatory requirements on safe and hygienic environments Expansion of global supply chains and e-commerce channels