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BlackRock, Inc.

Global Content Strategist

BlackRock, Inc. - New York City, NY

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Description:

We are looking for a Vice President to oversee content efforts for BlackRock’s global strategic initiatives. The Global Content Strategist will develop the over-arching campaign briefs and then work hand-in-hand with cross-functional partners to develop content strategies for each channel and the best way to deploy regionally.

Responsibilities:

For each campaign/initiative:

Project manager for each campaign

Coordinate efforts across internal and external players

Work closely with regional strategists to incorporate local considerations

Create and deploy a toolkit for each campaign including best practices, style guide, formats and internal/external distribution recommendations 

Understand business challenges and where content can help drive results

Conduct stakeholder interviews, use data and insights to help inform content strategy

Set audience and channel specific strategies including social networks, email, video, and more 

Manage the editorial publishing process and coordinate content producers across the firm

Liaise with regional strategists, ensuring coordination, cross-pollination, and local translation

Act as both a creative director and editor of creative concepts

Engage creative partners ranging from internal resources to outsider vendors

Manage content production budgets

Extract insights from content analytics to inform and continuously improve content performance

Define key metrics that signal success of content and how it links back to business drivers    

Requirements:

5-7 years of experience in a relevant field

Critical and structured thinker with superior analytical and problem solving abilities

Highly organized and able to develop and implement process

Strong contributor and effective team player with ability to deliver in fast paced environment with tight deadlines and multiple demands

High degree of professional discretion, integrity and judgment

BA/BS Required

 ','','Marketing/Communications','Americas-United States-New York','','Global Marketing-Content','Oct 8, 2017','Global Content Strategist

10 days 17 hours ago

BlackRock, Inc.

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Global Content Strategist BlackRock, Inc. - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
BlackRock is the world’s largest asset manager, and our business is investing on behalf of our clients, from large institutions to the parents and grandparents, the doctors and teachers who entrust their savings to us. We work only for our clients—period. Our promise is to offer them the clearest thinking about what to do with their money and the products and services they need to secure a better financial future. That’s why investors of all kinds entrust us with trillions of dollars, and it’s why companies, institutions and global governments come to us for help meeting their biggest financial challenges.