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CDW Corporation

Forcepoint Brand Manager

CDW Corporation - Lincolnshire, IL

Forcepoint Brand Manager','18000698','!*!The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.

Key Areas of Responsibility

Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration

Analyze industry information to identify opportunities and develop strategies to increase sales

Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning and complete launch plans

Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base

Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management

Communicate partners’ financial conditions and market new products related to the assigned partner

Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences

Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing fundingResponsibilities

Engage with CDW Procurement to help forecast sales volumes

Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives

Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share

Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives

Assist the Product Specialists in creation and review of content for respective manufacturer ads

Obtain and facilitate necessary partner and industry certifications','!*!Minimum Qualifications

Bachelor’s degree 2 years sales/marketing experience, OR

6 years experience in sales/marketing, OR

4 years CDW PPM experience 2 years experience in sales/marketingOther Required Qualifications

Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders

Proficient in Microsoft Office applications

Demonstrated financial and business acumen

Ability to think strategically and analyze information

Strong willingness to learnPreferred Qualifications

Bachelor’s degree with a concentration in Marketing

Previous experience in the technology industry

Prior experience in Supply Chain, Pricing, Merchandising or Program Management','Sales Support - PPM','Full-Time','Full-Time','Regular','Non-Manager','First Shift','First Shift','Yes, 10 % of the Time','US-IL-Lincolnshire','US-IL-Chicago','','','','','','','Product Management NCF','Forcepoint Brand Manager

13 days 12 hours ago

CDW Corporation


Forcepoint Brand Manager CDW Corporation - Lincolnshire, IL, United States


Location: Lincolnshire, IL

Company Profile:
Headquartered in Vernon Hills, Ill., CDW is a leading provider of technology solutions for business, government, education and healthcare. With a balanced portfolio of 250,000 small-, medium- and large-sized customers, CDW generated net sales of $10.1 billion in 2012, and employs more than 6,800 coworkers in 25 locations across the U.S. and Canada. Founded in 1984 by entrepreneur Michael Krasny, CDW pioneered the business model that melds personalized business-to-business technology distribution with advanced technology services. Today, CDW is ranked No. 31 on Forbes’ list of America’s Largest Private Companies and No. 267 on the FORTUNE 500 list of America’s top companies.