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Land O'Lakes, Inc.

Forage Genetics Marketing Intern

Land O'Lakes, Inc. - Arden Hills, MN

['Forage Genetics Marketing Intern','170355','!*!

Position Description:

50%- Marketing

Learn

the Forage Genetics International (FGI) marketing role, support all

functions of marketing and tacticsDevelop

complete understanding of agency interaction and integrated marketing

communications (IMC) team, and legal interactions. Assist

in development of marketing materials, participate and support

conferences/sponsorships, understand branding basics.Assist

communication programs, such as internal email marketing campaign.Special

Project possibilities: Market Share by Year/State, Quarterly updates on

Alfalfa/Forages, helping us be more knowledgeable about trends,

opportunities, pinch points, etc.

30%- Operations/Sales

Support

Learn

FGI systems (portal, GPOS reporting, DRM, SalesForce, etc.), support

education and accuracy of these toolsCreate

how-to instructions for the sales toolsResponsibility

for portal material uploadsAssist

with tool enhancement process, as available

20%- Sales/Account

Management

Assist

and shadow the MN and WI based FGI Account Managers for the FGI alfalfa

brands. Understand

the differences in the brands, interactions with dealers and lead at

least 10 individual sales calls. Understand

territorial customer base, sales volume and gross marginSupport

Sales efforts and communication to FGI sales team from the office:

Replants, Key deadlines, follow up items, Training dates

Location

Role

will be based in Shoreview, MN corporate office, limited travel expected

Objectives

Develop

strong creative, organizational and analytical skills. Develop

a good handle on consumer and market insights, including the ability to

analyze data.  Build

interpersonal skills to help nurture customer relationships

and work with cross-functional teamsBuild

rapport with FGI team, dealers, sellers and growers Help

marketing and sales meet business objectives through initiatives

 

 ','!*!Experience - Education:Pursuing a 4-year degree in Marketing or Agricultural Marketing – focus on Agronomy and/or Animal Science.  Competencies-Skills:Bold leader, all-around good communicator, decision-maker, strategic-thinker, strong influencer, solid agronomic understanding. A self-starter that can be agile, knows how to prioritize, and is willing to be flexible and learn.EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.','US-Minnesota-Arden Hills','','','','','','Marketing','WinField','1st','Intern','Yes, 10 % of the Time','Dec 1, 2017','Forage Genetics Marketing Intern

10 days 2 hours ago

Land O'Lakes, Inc.

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Forage Genetics Marketing Intern Land O'Lakes, Inc. - Arden Hills, MN, United States

   

Location: Arden Hills, MN

Company Profile:
Land O’Lakes, Inc. is one of America’s premiere member-owned cooperatives. We offer local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services. We also are a leading marketer of dairy-based food products for consumers, foodservice professionals and food manufacturers.