Exec Dir, MarketingAetna Inc. - Hartford, CT
As a member of the Vice President of Government Marketings Leadership Team, the Executive Director of Medicare IVL Marketing will serve as a key member of the team charged with developing distinctive marketing strategies for the Medicare IVL (MAPD) business and customers, strengthening Aetnas appeal to Medicare eligible prospects for acquisition, and current Aetna MAPD members for retention.
This will be accomplished by developing and enhancing our customer segmentation, targeting and content that expands our business while building trust and loyalty with our prospects and members.
This leader will be developing and setting marketing strategies for Aetnas Medicare IVL MAPD business with a focus on driving top line profitable growth through a unique, compelling, and motivating value story for our Medicare prospects and members. The position requires innovative and market leading B2C marketing experience and skills in direct to consumer marketing. This leadership role is critical to our vision to join consumers in the pursuit of their unique health ambitions, and to help drive above market growth in our Medicare business. This position is a client-facing role, above a broad team, leading consultative work with our Medicare business partners to define marketing strategies, develop the content and go to market plan, working collaboratively with our local markets, our inside creative agencies , and external agency partners, to execute in order to drive revenue growth and member engagement. This role will also work collaboratively with our broader Marketing organization, including Enterprise Brand, Product Marketing, Consumer Experience and Engagement, Marketing Technology and Digital Experience, and Community Activation and Local Marketing.
15 years of executive or senior-level strategic marketing experience in B2B businesses. Medicare specific experience preferable, but not required. Bachelors degree, MBA or related masters degree desired. Ideally this position is based in Wellesley MA. Open to New York City or Hartford, but significant time in Wellesley. Result oriented senior executive with ability to drive results.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Business Client Mindset - Understands line of business strategy and goals and drives marketing campaigns to meet business objectives; possesses client mentality for the Medicare IVL MAPD line of business with B2C goals. Segmentation and Targeting - Partners with Consumer Analytics to develop segmentation and targeting strategies based on insights and data to drive consumer behavior Brand - Maintains brand integrity and ensures the member experience aligns to Aetnas brand strategy B2C Experience - Designs and maintains an omni-channel customer experience across all of our Media channels. Develops relevant content based on the customers context in their journey Digital - Skilled in all digital channels; deep appreciation and understanding of marketing technology and digital analytics Acquisition & Retention - Data and results-driven marketer; expert in best practices for B2C proof points; utilizing both digital and traditional direct channels
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here
to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
applyExec Dir, Marketing Aetna Inc. - Hartford, CT, United States
Aetna Inc. operates as a diversified health care benefits company in the United States. The company operates in three segments: Health Care, Group Insurance, and Large Case Pensions. The Health Care segment provides medical, pharmacy benefit management, dental, behavioral health, and vision plans on an insured basis, and an employer-funded or administrative basis. This segment also provides Medicare and Medicaid products and services, as well as other medical products, such as medical management and data analytics services, medical stop loss insurance, workers' compensation administrative services, and products that provide access to its provider networks in select markets. This segment offers its products and services to multi-site national, mid-sized, and small employers, as well as individual customers. The Group Insurance segment provides life insurance products comprising group term life insurance, voluntary spouse and dependent term life insurance, group universal life, and accidental death and dismemberment insurance; disability insurance products; and long-term care insurance products, which offer benefits to cover the cost of care in private home settings, adult day care, assisted living, or nursing facilities. This segment provides insurance products principally to employers that sponsor its products for the benefit of their employees and their employees dependents. The Large Case Pensions segment manages various retirement products, including pension and annuity products for tax-qualified pension plans. The companys customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups, and expatriates. Aetna Inc. was founded in 1853 and is headquartered in Hartford, Connecticut.
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