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Regis Corporation

Email Marketing Manager

Regis Corporation - Minneapolis, MN

Overview
Regis Corp is looking for a result driven Email Marketing Manager responsible for planning, developing, testing and reporting KPI results for the Guest Relationship Management Team focusing on the Supercuts business. This includes triggered, automated and campaign based emails with a focus on top line revenue, driving increased engagement and conversion. The position requires strong organizational, execution and analytical skills, with extensive knowledge of email marketing including CSS, SASS and HTML coding, email design, deployment and deliverability.
Responsibilities

Implement A/B and multi variant testing Experience driving from strategy to execution
Experience with customer analytics and taking data driven approach to email
Create dynamic and responsive email layouts using tables and inline styles
Comfort with ambiguity and working in a rapidly changing environment; proven versatility and adaptability
A proactive self-starter and one who keeps abreast of industry trends, technology, and law (CASL and CAN-Spam)

Maintain email marketing calendar to ensure accurate and timely delivery
Compile, track, and analyze email campaign metrics
Operate closely with team to execute correct email and homepage offers
Assist in new marketing projects/initiatives as necessary
Create highly documented processes

Qualifications

Bachelor\u2019s in Marketing or related field preferred
3 years of experience in a similar role
Skilled with writing clean, high-performance CSS/SASS and HTML, including the ability to code from scratch, and a focus on code reusability, performance and faithfulness to design with a mobile first mentality
Expertise in ExactTarget, Salesforce Marketing Cloud, Journey Builder, Audience Builder, SQL and AmpScript
Solid Data Flow Acumen
Ability to translate visual mockups into email templates
Knowledge of email best practices and testing methodologies

7 days 5 hours ago

Regis Corporation

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Email Marketing Manager Regis Corporation - Minneapolis, MN, United States

   

Location: Minneapolis, MN

Company Profile:
Regis Corporation, headquartered in Minneapolis, Minnesota, is the beauty industry's global leader in beauty salons and cosmetology education. The Company owns, franchises or holds ownership interests in 9,757 worldwide locations.