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Aetna Inc.

Dual Eligible Marketing & Sales - Product Implementation

Aetna Inc. - Nashville, TN

POSITION SUMMARY The dual eligible program is an initiative that will bring in an untapped market segment to the Medicare membership. There is major expansion planned for this program into new markets across the country. This program will lay the groundwork for similar programs that can also drive the membership in our fastest growing segment and largest opportunity. Fundamental Components: This person will create a local dual eligible marketing and sales program that can be leveraged across multiple markets. Leads and collaborates with multiple functions or units; develops and sets strategy. The individual will work directly with markets sales teams and product on membership growth and marketing performance goals. Ensures program effectively delivers and monitors results while creating recommendations for enhancements. Manages collection and validation of information (from internal sources or through managing outside vendors) to make strategic marketing decisions and plans Supports development and implementation of duals marketing and sales strategies and plans Analyzes and interprets internal, market, sales and competitor information utilizing technology as appropriate; identifies underlying drivers of change and trends as base for future scenarios Lead project management across internal and external stakeholders Keeps the marketing and sales teams apprised of any new guidance passed down to the Marketing organization by both CMS and Medicare Business Segment Collaborates with our internal creative team as well as external agency partners to ensure quality marketing material and campaigns Collaborates with Distribution Team on the development of DSNP specific sales training Develops plans to meet local market unique needs Work with market and interpret sales reports for input BACKGROUND\/EXPERIENCE desired: 5 years related cross-functional, project management experience - Product launch experience preferred. 5-7 years Marketing experience Highly organized with attention to detail Ability to work across the enterprise in matrixed environment Experience in Medicare and Medicaid, DSNP preferred Multicultural Marketing Experience a plus EDUCATION The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience. FUNCTIONAL EXPERIENCES Marketing\/Communications\/4-6 Years Sales & Service\/Strategy development\/4-6 Years Marketing\/Sales support\/4-6 Years Sales & Service\/Sales administration, support, reporting\/4-6 Years TECHNOLOGY EXPERIENCES Desktop Tools\/Microsoft PowerPoint\/4-6 Years\/Power User REQUIRED SKILLS General Business\/Managing Sales Relationships\/ADVANCED Leadership\/Collaborating for Results\/FOUNDATION Sales\/Selling Products and Services\/FOUNDATION DSNP marketing and sales experience DESIRED SKILLS Sales\/Knowing Customers\/FOUNDATION Service\/Demonstrating Service Discipline\/FOUNDATION WORKING WITH US Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come. We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence. Together we will empower people to live healthier lives. Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities. We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard. Benefit eligibility may vary by position. Click here to review the benefits associated with this position. Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately. #LI-MR1 Job Function: Marketing

19 days 14 hours ago

Aetna Inc.


Dual Eligible Marketing & Sales - Product Implementation Aetna Inc. - Nashville, TN, United States


Location: Nashville, TN

Company Profile:
Aetna Inc. operates as a diversified health care benefits company in the United States. The company operates in three segments: Health Care, Group Insurance, and Large Case Pensions. The Health Care segment provides medical, pharmacy benefit management, dental, behavioral health, and vision plans on an insured basis, and an employer-funded or administrative basis. This segment also provides Medicare and Medicaid products and services, as well as other medical products, such as medical management and data analytics services, medical stop loss insurance, workers' compensation administrative services, and products that provide access to its provider networks in select markets. This segment offers its products and services to multi-site national, mid-sized, and small employers, as well as individual customers. The Group Insurance segment provides life insurance products comprising group term life insurance, voluntary spouse and dependent term life insurance, group universal life, and accidental death and dismemberment insurance; disability insurance products; and long-term care insurance products, which offer benefits to cover the cost of care in private home settings, adult day care, assisted living, or nursing facilities. This segment provides insurance products principally to employers that sponsor its products for the benefit of their employees and their employees’ dependents. The Large Case Pensions segment manages various retirement products, including pension and annuity products for tax-qualified pension plans. The company’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups, and expatriates. Aetna Inc. was founded in 1853 and is headquartered in Hartford, Connecticut.