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Perdue Incorporated

Director of eCommerce

Perdue Incorporated - Salisbury, MD

The Director of eCommerce directs and manages the company’s eCommerce Initiative. The position is responsible for developing, deploying and managing the organization necessary to execute the eCommerce Strategic Plan. The position develops and executes a Sales/Marketing/Trade plan for eCommerce to leverage the channel as a ‘marketing platform’. The position will further refine/adjust the eCommerce 3 Year Strategic Plan including organization roles and requirement. The position is accountable for account performance/metrics and manages Marketing and Trade Budgets for eCommerce.

Responsibilities/Duties

1. Develop, communicate, & execute the eCommerce Sales/Marketing/Trade plan.

2. Deliver the volumne, revenue & profitability in accordance with the eCommerce annual plan.

3. Establish relationships with priority eCommerce customers in coordination with Retail Sales.

4. Evolve the eCommerce organization to meet the needs of our business and our customers.

5. Direct/manage the ‘Centralized Delivery’ segment customers.

6. Direct/manage support to drive results with our Click/Collect Retailers.

7. Develop and leverage internal resources - Sales, Marketing, Retail Trade, R&D and IT - to maximize our online performance.

8. Develop and communicate monthly our ‘eMarketing’ & ‘eTrade’ dollars against the ‘authorized spend’.

9. Create and communicate ‘KPI’s’ for each assigned account for incorporation in the weekly sales update.

10. Leverage/Manage technology resources including Salsify, Clavis. Develop additional technology resources.

11. Develop/Leverage consumer insights…..including a plan to address packaging opportunities.

12. Develop a ‘Category Management/Analytics’ function/capability for implementation during FY19.

Required Education

REQUIRED:

Bachelors degree field plus a minimum of 7 years of related experience or in the absence of a Bachelors degree, total work experience would equal 11 years. Experience in Retail and Direct account relationships and management.The ideal candidate will be able to collaborate effectively across various functions and all levels. The candidate must be able to travel to customers as requested.

PREFERRED:

Preferred concentration in E-Commerce Retail Sales and/or Retail Marketing. A demonstrated commitment to growing/leveraging the eCommerce business within both Centralized Delivery ('Direct') and Click n Collect Retailers. Experience and accountability for volume, revenue & profitability with both Centralized Delivery and Click n Collect, including account relationships. Experience with E-Commerce technology platforms and Category Management is highly preferred.

Details

Perdue family of companies is an equal opportunity, affirmative action employer committed to hiring a diverse workforce.

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10 days 8 hours ago

Perdue Incorporated

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Director of eCommerce Perdue Incorporated - Salisbury, MD, United States

   

Location: Salisbury, MD

Company Profile:
Perdue Farms is the family-owned parent company of Perdue Foods and Perdue AgriBusiness. We are dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products.