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Director of Sales

TEGNA Inc - Saint Louis, MO

The Director of Sales is a senior level leader who will report to the station General Manager and who will be responsible for all sales related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue. Primary responsibilities include leading a team of approximately 20 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result, must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.\\rThe Director of Sales will:\\r\\rCommunicate effectively with the General Manager on all sales related activities\\rDrive revenue generation and create demand on multiple KSDK Media platforms.\\rGrow the station’s revenue share on KSDK-TV, and other digital platforms\\rControl and price inventory to meet and exceed budget goals.\\rForecast and budget the TV spot and digital revenue of KSDK on a monthly and quarterly basis\\rDevelop and implement sales projects that create spot demand and generate incremental revenue\\rAnnually increase digital, enterprise and business development revenue for KSDK\\rRecruit, develop, and supervise the Sales Department\\rDetermine the strategic direction of the department with the ability to sustain that strategic direction throughout the year\\rCollaborate with others on ratings estimates and projections\\rInterface with TeleRep on all matters related to national revenue\\rWork with various department heads of KSDK on relevant activities\\rProvide top level station management with an accurate picture of KSDK revenue conditions at all times.\\rRepresent KSDK in external sales and marketing related industry functions\\rTravel on a regular basis and attend sales related functions after business hours\\rTake full advantage of KSDK consultants and training protocols\\r

9 days 10 hours ago



Director of Sales TEGNA Inc - Saint Louis, MO, United States


Location: Saint Louis, MO

Company Profile:
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.