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O'Reilly Auto Parts

Director of Marketing

O'Reilly Auto Parts - Springfield, MO

Director of Marketing

O'Reilly Automotive Stores, Inc



Job #673426315

Have you ever heard of O, O, O, O'Reilly Auto Parts...Ow?! This is not your standard Marketing job and we are not your standard brand! We are the dominant auto parts retailer in all our market areas! As the Director of Marketing,

you will be responsible in overseeing a talented team of brand ambassadors who are focused on defining, designing, and executing multi-channel marketing programs to support key O'Reilly business objectives, heavily focused in the area of Loyalty marketing and advertising. Our Director of Marketing plans, develops, and implements marketing strategies and brand vision, by setting the standard for marketing. We are seeking a highly motivated, creative, and innovative Director of Marketing who will have the opportunity to enhance our iconic brand as we continue to be recognized as the industry leader. The ideal candidate will possess a true passion for marketing, advertising, and brand loyalty as well as demonstrate superior leadership and negotiation skills.


Identify, plan and execute Loyalty marketing initiatives including:

Analytics: Perform periodic and post-campaign KPI analyses to inform the business and shape future strategies to better understand and motivate customer behaviors

Promotions: Stimulate incremental visits and sales

Enhancements: Continuously improve the programs offered

Engagement: Maintain active program participation

Tracking: Provide on-going reporting on program activities and ROI

Support partnership development and ongoing engagement for the loyalty program across various categories as well as design and implement initiatives to build O'Reilly brand awareness

Provide meaningful insights into business performance making recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive loyalty traffic to stimulate sales and profitable growth

Oversee the annual planning and execution of Advertising objectives and strategies

Work closely with various departments to achieve our O'Reilly brand objectives

Actively participate and present in Advertising Committee meetings

Be the O'Reilly brand ambassador and lead Marketing to ultimately improve customer lifetime value

What You Need

8 years of experience managing Advertising and Loyalty marketing functions in a multi-channel retail environment

Bachelor's degree in Marketing/Advertising (Masters preferred)

Comprehensive understanding and practical experience across marketing, advertising, promotions, market research, loyalty, and relationship marketing disciplines

Prior management experience in corporate advertising/marketing or at an advertising agency

Self-motivated, highly collaborative individual with a passion for retail

Creative, innovative and solutions oriented

Experience leading cross functional teams

Excellent analytical abilities, precise attention to detail and experience driving successful content strategies across multiple channels

Flexibility and comfort in a fast-paced, always changing environment

Strong communication and presentation skills, with a high attention to detail

Passion to be the example of our culture values daily

O'Reilly Auto Parts has more than 5,000 retail stores, 27 distribution centers (DC's), nearly 80,000 team members (and growing), and we operate in 47 states. Come Work At The O today!

O'Reilly Auto Parts is an equal opportunity employer.

O'Reilly Auto Parts is an equal opportunity employer. It is the policy of the Company to treat all applicants for employment and all team members in a manner that does not discriminate against them because of their race, religion, color, national origin, sex, sexual orientation, pregnancy, age, military obligation, disability or any other status or characteristic protected by local, state, or federal law.

Updated 05/29/2018

21 days 7 hours ago

O'Reilly Auto Parts


Director of Marketing O'Reilly Auto Parts - Springfield, MO, United States


Location: Springfield, MO

Company Profile:
O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.