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Director of Marketing

TEGNA Inc - Knoxville, TN

WBIR in Knoxville has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our “Straight from the Heart” brand. The Director of Marketing is a dynamic and forward-thinking team leader.  Responsible for the development, execution and performance of brand-and-buzz-building multiplatform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health. The Director of Marketing also plays a key role in the station’s overall strategic planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver 360-degree consumer and advertiser campaigns for maximum reach and impact.\\rYou will serve as our lead, internal and external “Straight from the Heart” brand ambassador. You will also serve as a key business partner within the organization, taking ownership of a focused multiplatform strategic marketing plan that pushes boundaries and exceeds the needs of our audience, customers and community. You will lead the development and execution of that plan and own its results. Additional components of this position include:\\r\\rLeading and inspiring a strong, innovative team of creatives. You will ensure the team remains a high-performing unit that is well developed and growing in their careers via training, ongoing feedback, development opportunities and regular performance appraisals.\\rManaging creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.\\rProducing effective presentations that sell a given strategy, tell a story and persuasively sell-in concepts, strategies and tactics to all department levels.\\rWorking closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.\\rCollaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.\\rServing as a key leader in the development and implementation of plans that unite and align content, sales, community and social.\\rCreating data-driven, targeted and integrated media plans that leverage off-channel spends, trade partners, co-op budgets and other tactics.\\r

9 days 22 hours ago



Director of Marketing TEGNA Inc - Knoxville, TN, United States


Location: Knoxville, TN

Company Profile:
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.