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Simon Property Group, Inc.

Director of Marketing III

Simon Property Group, Inc. - Michigan City, IN


PRIMARY PURPOSE:  This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives.  Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs. PRINCIPAL RESPONSIBILITIES:  The successful candidate’s responsibilities will include, but not be limited to: \tDevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share \tImplementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property \tDevelop and implement retailer intensification strategies that drive awareness and sales \tPromote platform program opportunities to, and foster relationships with key retail partners \tImplement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level \tCreate annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. \tForecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis \tManage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory \tWhere applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives \tCoordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use \tManage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base \tProvide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center \tWork with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used \tDrive the growth and engagement of our social media channels , as well as data collection, SMS, and Email (subscribers) for the specific centers \tDevelop professional business relationships with center retailers \tWhere applicable, drive Simon loyalty programs tailored to the individual property market and core demographics \tOversee management and budget of the Guest Services operation including the hiring and training of the Guest Service Manager and Guest Services Representatives, and monitor job performance of all Guest Services staff \tDrive growth of Simon Gift Card programs  \tOversee all financial forecasting budgeted for the marketing department and marketing programs    \tHire and oversee all work assigned to the Marketing Administrative Assistant \tParticipate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center MINIMUM QUALIFICATIONS: \tBA or BS degree with emphasis in sales, marketing, or business \t4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting \tKnowledge of retail management, marketing and advertising and working knowledge of the media industry \tExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others \tSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success  \tFlexibility to work varied schedules including weekends and evenings \tStrong team building and coaching skills \tAbility to handle multiple projects simultaneously \tSome overnight travel required \tAbility to think strategically LEADERSHIP CHARACTERISTICS: \tStrong organization and coordination skills \tStrong team building and coaching skills \tAbility to handle multiple projects simultaneously \tAbility to communicate with various levels within the organization

5 days 21 hours ago

Simon Property Group, Inc.

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Director of Marketing III Simon Property Group, Inc. - Michigan City, IN, United States

   

Location: Michigan City, IN

Company Profile:
There you stand, a constant curator of trend and sophistication. Quirky yet adorable, you're delightfully personable. Clad in the loveliest of labels, your besties and frenemies alike consider you an excellent brand stylist. “She's so together,” they say. So organized on the outside, but it's a little bit of a clutter on the inside, isn't it? Wait, shopping friend! It's okay! We're here to help. We're all about lowering your level of stress and dreaming your level of sophistication into a redefined, daring level of confidence. Your next trip to a mall should make them a little jealous. Go ahead– we're not judging. Generate the good kind of gossip that makes them want to swim into your personal style a little more.