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Simon Property Group, Inc.

Director of Marketing & Business Development IV

Simon Property Group, Inc. - TN, USA

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property

Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming

Flawlessly execute all national and/or regional SBV programs and initiatives at the field level

Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI

Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share

Where applicable, oversee and execute all tourism programs to include local/regional/national/international/SSD initiatives

Coordinate shopping center visual merchandising, signage and advertising programs

Maintain effective media relations by fielding media calls and preparing responses

Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Twitter (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility

Oversee management and budget of Guest Services including the hiring and training of the Guest Services Manager, assistance in hiring Guest Services Associates and monitoring job performance of all Guest Services staff

Assist the Guest Services Manager in driving the center’s gift card program

Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

BA or BS degree with emphasis in sales, marketing, or business

4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting

Knowledge of retail management, marketing and advertising and working knowledge of the media industry

Excellent interpersonal, communication, selling, and negotiation skills with the a

bility to use tact and diplomacy when interacting with others

Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success

Flexibility to work varied schedules including weekends and evenings

Strong team building and coaching skills

Ability to handle multiple projects simultaneously

Some overnight travel required

Ability to think strategically

LEADERSHIP CABABILITES:

Strong organization and coordination skills

Strong team building and coaching skills

Ability to handle multiple projects simultaneously

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11 days 17 hours ago

Simon Property Group, Inc.

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Director of Marketing & Business Development IV Simon Property Group, Inc. - , TN, United States

   

Company Profile:
There you stand, a constant curator of trend and sophistication. Quirky yet adorable, you're delightfully personable. Clad in the loveliest of labels, your besties and frenemies alike consider you an excellent brand stylist. “She's so together,” they say. So organized on the outside, but it's a little bit of a clutter on the inside, isn't it? Wait, shopping friend! It's okay! We're here to help. We're all about lowering your level of stress and dreaming your level of sophistication into a redefined, daring level of confidence. Your next trip to a mall should make them a little jealous. Go ahead– we're not judging. Generate the good kind of gossip that makes them want to swim into your personal style a little more.