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Kindred Healthcare, Inc.

Director of Business Development - CHI Franciscan Rehab Hospital - Tacoma, WA

Kindred Healthcare, Inc. - Louisville, KY

Director of Business Development - CHI Franciscan Rehab Hospital - Tacoma, WA','324646','!*!

If you are looking for an exciting and challenging opportunity, join the team of Franciscan Tacoma Rehabilitation Hospital. This brand new hospital is currently under construction and will serve patients recovering from strokes, brain and spinal-cord injuries, amputations, complex orthopedic injuries, and other conditions. The 60-bed hospital is a joint venture partnership between Franciscan CHI and Kindred Healthcare in Tacoma, WA.

Job Summary:

The Director of Business Development (DBD) is responsible for the development and implementation of business and marketing plans for the rehabilitation hospital, as well as all volume initiatives.  DBD will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives.  This position designs and maintains a system for strong relationships with Physicians, Managed Care Providers, Medicare, Case Managers, other payors, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Teams.


Communicate and coordinate all aspects of admissions and discharges.

Maintain professional rapport with the private rehabilitation sector, commercial insurance companies, lawyers, community organizations, rehabilitation nurses, accident and health carriers, HMO’s, worker’s compensation carriers, and self-insured employers.

Assure timely and responsive communications between referral sources and IRF.

Identify marketing, admission, and discharge issues and expeditiously resolve.

Maintain and utilize ongoing market analysis: SWOT

Maintain and continually seek knowledge of healthcare reform initiatives and post-acute care strategies.

Research, formulate, and develop facility-specific business and marketing plans, both annually and quarterly.

Direct and supervise market planning/strategy/development.

Develop and monitor marketing contacts strategy.

Establish regional inpatient and outpatient marketing strategies, as appropriate.

Educate, train and empower Liaisons relative to marketing strategies and patient/family education for program features and benefits.

Serve as a resource to the network/system for marketing and admissions-related issues.

Participates with marketing key customer accounts and with business development in the community.

Identify new potential company market opportunities and assist in their development.

Analyze and utilize historic and current market data/trends for network success.

Provide insurance benefit education and clarification, as needed.

Oversee development of collateral material and marketing items necessary for promoting programs and services.

Supervise and audit marketing/clinical liaison activities.

Motivate team members.

Manage the daily functions and staff of the Admission office.

Demonstrate ability to organize, prioritize, and multi-task.

Consistently performs job duties in an independent manner with minimal direct supervision required.

Maintain updated and timely electronic statistical data.

Actively identify and pursue training, education, and developmental activities to enhance experience, knowledge and performance.

Demonstrate positive attitude toward work and the workplace, and behavior that supports administrative, facility and company decisions.

Create atmosphere of mutual trust, harmony, acceptance, and respect within the hospital community.

Other duties as assigned.


#LI-HRS','!*!Education & Experience:

Bachelor’s degree in related field with communications/marketing experience. 

Three to five years of full time work as a marketing representative, nurse liaison, or public relations experience is required.

IRF or other inpatient post-acute care setting knowledge or experience preferred. 


#LI-HRS','Shelby Grantges','','','WA-Tacoma','6794 - CHC PR & MSA - Franciscan Spec','Director of Business Development - CHI Franciscan Rehab Hospital - Tacoma, WA

10 days 17 hours ago

Kindred Healthcare, Inc.


Director of Business Development - CHI Franciscan Rehab Hospital - Tacoma, WA Kindred Healthcare, Inc. - Louisville, KY, United States


Location: Louisville, KY

Company Profile:
Kindred Healthcare is the largest diversified provider of post-acute care services in the United States. Named a Fortune magazine Most Admired Company five years in a row, Kindred's mission is to promote healing, provide hope, preserve dignity and produce value for each patient, resident, family member, customer, employee and shareholder we serve.