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Patterson Companies, Inc

Director Marketing, Middle Markets

Patterson Companies, Inc - Saint Paul, MN

Overview
Directs the marketing activities of the overall Middle Market segment for PDSI. Responsible for high level strategy creation and execution of managing the Middle Marketing team.  Involved in producing category projections in order to ensure that the strategic direction of the overall segment is in line with company goals and objectives.  Creates functional strategies and specific objectives for the Middle Markets Marketing team and develops budgets/policies/procedures to support the functional infrastructure.
Responsibilities

Define middle market segmentation strategy for the Business
Define the value proposition and overall customer priorities for the Middle Market segment
Develop and prioritize an integrated marketing plan and campaign architecture for the middle market segment
Define and execute overall promotions strategy
Build segment acquisition, growth and retention plans
Formulates and recommends policies, pricing and objectives for marketing activities
Manages the implementation of marketing strategies and tactics
Build and manage marketing budget
Analyzes market potential for products, recommends product/services to be included/excluded in marketing efforts
Designs scorecards and metrics to measure marketing performance and establish goals
Recruits, hires, and ensures adequate training of marketing personnel
Performs other duties as assigned

Qualifications
Required:

Bachelor\u2019s Degree in Marketing, Business Management, or related field

10 years in marketing function  in a large organization
Exposure to multiple marketing functions, e.g., media, planning, content creation
Demonstrated track record of building new organizational capabilities and scaling functions in growing organizations
Excellent oral and written communications skills
Ability to influence indirectly, up and down the organization
Self-starter

Preferred:

Experience in B2B organizations
MBA

8 days 13 hours ago

Patterson Companies, Inc

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Director Marketing, Middle Markets Patterson Companies, Inc - Saint Paul, MN, United States

   

Location: Saint Paul, MN

Company Profile:
Patterson Medical is committed to aggressively seeking out business partners and strategic alliances that will benefit our customers. Through our Platinum Partner Program, we have developed special partnerships with each of the suppliers listed below. With the enhanced relationships that have been cultivated through this program, we are better able to respond quickly to your needs with the highest quality, most innovative products available in the market today.