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Jones Lang LaSalle Incorporated

Director - External Communications

Jones Lang LaSalle Incorporated - Chicago, IL

THE ROLE We're seeking a forward-thinking Director to oversee creation and implementation of external communication plans and programs, encompassing both traditional and digital media and publications, as well as our corporate presence on social media. Using modern, progressive communication strategies, this person will help to differentiate JLL, promote the brand and tell the story of JLL as the best professional services firm specializing in real estate, the employer of choice in the industry - and raise external awareness of the company and its client work. Additionally, this individual will lead the charge to help position JLL as the best technology company in real estate, a position it is committed to owning. ESSENTIAL FUNCTIONS
Serves as player-coach accountable for external communications, encompassing public relations, media relations, as well as corporate social media and editorial partnership for our company magazine, Ambitions
Identifies innovative communication strategies to break through, leveraging target news outlets and helping to feed our social media channels with key corporate content, taking advantage of timely news hooks and angles
Responsible for external communication group's organizational design, budget, operations, training and development, and work flow
Oversees mid-sized team of professionals
Provides leadership, strategic direction and tactical oversight in development of strategies, messaging and content for audiences
Oversees measurement practices, leveraging analytics to drive future content decisions, and communicates results to various constituents
Ensures company vision, values, brand positioning and visual identity are reflected in all communication initiatives
Develops solid understanding of commercial real estate industry and the company's clients, capabilities and accomplishments, as well as understanding our 'Beyond' strategy and how we are focused on positioning ourselves as the best technology company in real estate
Provides advice and guidance to communications professionals in Canada, Brazil and Mexico, and throughout the United States, through management and leadership of an external communications network
Provide leadership and strategic direction over editorial for 3x a year publication, ensuring content is interesting, provocative and engaging, and aligned with core key messages and corporate positioning
Reports to Head of Corporate Communications, JLL Americas
Provides strategic oversight on development of innovative PR strategies and tactics for integrated marketing plans
Is current on trends in brand journalism, news gathering and distribution, social media and self-publishing channels
Responsible for organizational design, budget, operations, training and development, and work flow for PR team
Guides new content development, proactive media relations, conference participation, speaking opportunities, earned media, and securing of awards and recognition
Oversees selection and management of PR firms and contractors
Help examine the local-market PR structure and provide guidance and path forward to streamline and improve effectiveness
Drives creation of content for use by marketing and sales organizations to drive lead generation and conversion events
Selects media management and monitoring services, and manages relationships and budgets; aligns Americas solution with global
Regional representative on global PR team; partners with colleagues to coordinate global campaigns, share best practices and launch global publishing program
Develops strategic plan for corporate content on social media, including the regular feeding of relevant, interesting and engaging corporate content on our social media channels
Drives consistent messaging, identifies cutting-edge practices and carefully orchestrates aligned and integrated communications efforts across all channels
Responsible for orchestrating strategic communications prompted by organizational changes, management changes and M&A activity
Is current on trends in external communications and social media
Drives exploration and adoption of the best measurement/analytics tools to monitor our success and identify areas of improvement
With 15 years overall experience, this individual will be a proven communications leader and innovative thinker/modern marketers possessing B2B experience, ideally with experience in an agency and/or a professional services firm.
Experience in driving strategic change and related change management, as will be expected around some existing practices
Deep experience in both PR and social media, including issues management and crisis communications
Experience in social media strategy development
Experience working in heavily matrixed environments and leading by influence to dotted-line reports
Expertise in influencing business strategies and aligning communications with commercial objectives
Experiencing leading a team of direct and matrixed reports
Experience using research and industry insights and best practices to drive strategies and tactics
Demonstrated leadership skills and experience managing larger teams
Executive presence, with proven ability to advise and engage leadership-level stakeholders, with appropriate level of confidentiality when required
Demonstrated business acumen
Excellent written and verbal communication skills, and hands-on experience with a wide array of traditional and digital channels
Ability to work confidently and effectively with all levels of employees
About JLL JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $145 billion. At the end of the second quarter of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 80,000. As of June 30, 2017, LaSalle Investment Management had $57.6 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit JLL is focused on winning in the marketplace and being the industry leader, executing better than anyone else and innovating to create great products and services. We operate in an atmosphere of teamwork, ethics and excellence. Our clients see the results as we address their needs, solve their problems and bring new ideas. As a distinguished market leader, we offer challenging career opportunities in an exciting environment. Our future success as a firm depends on our ability to attract and develop the very best people in the business. Our values define who we are, underscore our commitment to clients and provide direction for everything we do. Our unique culture has been recognized by industry experts and our peers. We are: * A LinkedIn \Top Company: Where the World Wants to Work Now\ * A \best company to work for\ in multiple locations around the globe, including Chicago, San Francisco, London, Ireland, Shanghai and Hong Kong * World's Most Ethical Companies from Ethisphere Institute for seven consecutive years * America's 100 Most Trustworthy Companies from Forbes Magazine * #1 Top Corporate Real Estate Firm from Watkins Research Group, Inc. for six consecutive years This partial list of awards demonstrates our record of achievement and our commitment to fostering an award-winning culture. For further information, visit Information Security Statement Employees are expected, at all times, to perform their responsibilities in accordance with the JLL Code of Business Ethics and the firm's corporate policies. Employees granted access to the firm's information technology are expected to follow the firm's guidance designed to promote best practices for information security, data privacy and the appropriate use of technology systems. JLL is committed to developing and maintaining a diverse workforce, and strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship. Please visit for additional information on JLL's commitment to equal opportunity.

7 days 5 hours ago

Jones Lang LaSalle Incorporated


Director - External Communications Jones Lang LaSalle Incorporated - Chicago, IL, United States


Location: Chicago, IL

Company Profile:
JLL is a financial and professional services firm specializing in commercial real estate services and investment management. We create value for companies and institutions that invest in and use real estate. Our 48,000 people work across 1,000 locations in 70 countries to serve the global, regional and local needs of corporates, investors and developers. Our integrated services offering is grounded in expertise in all property types, a deep understanding of real estate markets and capital markets, and is coordinated and consistent across geographies.