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Sprouts Farmers Market, LLC

Director Digital Marketing

Sprouts Farmers Market, LLC - Phoenix, AZ

Overview
The Digital Marketing Director is responsible for steering, managing and optimizing our Acquisition and Retention activities. This role will lead the Digital Marketing team to accelerate revenue growth via our e-commerce channels: both Acquisition Channels (SEO and paid media \u2013 paid search, display, paid social, affiliate marketing and feeds), and drive brand awareness. Additionally, this person will connect with Brand leadership to exploit all SEO, paid media and CRM opportunities in the US.
 
The successful candidate will direct the creation of multiple strategic and innovative digital marketing programs to improve customer engagement through integrated digital, mobile, social media, as well as technologies that will reach Sprouts\u2019 customers on a personal level. By driving the adoption of digital experiences through these initiatives, the Director will evolve, promote and grow the company\u2019s digital footprint and increase sales. The role will also entail developing and deploying digital marketing programs that are relevant, customer-centric, and that measures customer\u2019s engagement with Sprouts and provide ROI.
Essential Functions

Develop and execute digital marketing plans to deliver a digital marketing strategy that will grow Sprouts\u2019 digital audience
Elevate brand awareness and drive sales through digital properties
Develop new and creative growth strategies and campaign ideas
Development and creation of email, and display advertising campaigns
Increase Sprouts\u2019 Digital Customer Engagement across multiple channels and customer touch points
Launch digital coupon portal to drive website traffic and increased mobile app downloads
Re-vamp and redesign web and mobile Sprouts advertisement for improved readability
Develop and execute a digital coupon portal with mobile app and online functionality
Deploy the eGifting program and leverage third party agencies to help create innovative promotions and programs to increase eGift card adoption and drive incremental sales
Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements
Monitor Acquisition and Retention trends, best practices, technologies and techniques to evolve and develop the management of these Channels
Work closely with the Sprouts Marketing team and collaborate with other departments to ensure alignment with Sprouts initiatives and Brand marketing messaging
Leadership and management: recruit, build, manage and motivate a team of experts responsible for managing our day-to-day operations to meet KPIs and customer acquisition

Knowledge, Skills, Abilities and Physical Requirements

BA/BS degree in Business, Marketing, Communication or related field; MBA preferred or equivalent degree
7 years of corporate and/or agency experience in digital marketing required
Proven ability to innovate and deliver digital marketing campaigns that are impactful, drive sales and ROI
Experience in developing digital marketing strategies
Experience in leading, managing and motivating others, both directly and indirectly
Proven experience recruiting, building and developing winning teams
Exceptional knowledge of digital trends and social media technologies that will drive digital audience growth
Experience in planning and managing budgets across channels while achieving high volume growth targets
Experience with attribution modelling is a plus
Enjoy building, refining and scaling key processes
Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics, 1010 Data, Adobe Analytics); you possess strong quantitative and qualitative analytical skills.
Advanced computer skills, proven experience in Excel

Benefits
In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

Competitive pay
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Flexible schedules
Employee Assistance Program (EAP) 

Eligibility requirements may apply for the following benefits:

401(K) Retirement savings plan with a generous company match
Affordable benefit coverage, including medical, dental vision
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid life insurance and short-term disability coverage

SM123
Why Sprouts
Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer\u2019s market setting.  Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
 

9 days 5 hours ago

Sprouts Farmers Market, LLC

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Director Digital Marketing Sprouts Farmers Market, LLC - Phoenix, AZ, United States

   

Location: Phoenix, AZ

Company Profile:
For nearly 70 years, the Boney Family has been synonymous with fresh produce, great prices and old-fashioned customer service. And today those family values are alive and well at Sprouts Farmers Market, the latest and most successful iteration of a business that began with very humble roots.