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Ameriprise Financial, Inc.

Director-Consumer Content

Ameriprise Financial, Inc. - Minneapolis, MN

Job Description

The Director of Consumer Content will lead the overall planning, development and curation of consumer content for the Ameriprise Wealth Management business. The ideal candidate is a strategic thinker and writer who can translate broad business and brand strategies into content that brings those strategies to life for our audiences. The role requires an organized and flexible person who effectively manages agencies and collaborates with channel owners, business partners, and leaders to create and maintain remarkable content aligned with strategic objectives. A key responsibility is to build and manage a library of content - from editorial to educational - in multiple formats (text, infographics, video) which can be reused, repurposed, or optimized for use across digital and traditional consumer channels.

The Director will lead a team of 3 or more individuals and report to the Vice President of Consumer Content.


Bring the Ameriprise client experience to life for consumers by developing and implementing multi-faceted content for use across marketing programs or initiatives.

Work with internal resources and external agencies to help create a strong, consistent consumer experience across the consumer channels.

Ensure a strong, engaging, compelling content experience across channels. This requires demonstrated abilities across the process from setting a clear vision - through editorial planning, strong creative briefs and kick-off meetings - to content development, writing, editing, review with leaders and production process oversight.

Work with Analytics team and resources to measure and report effectiveness of content library - both individual pieces and as a whole - and work with channel partners to make recommendations for improvement.

Manage annual budget allocation.

Required Qualifications

Requires Bachelor's degree journalism, communications or related field.

7 years leading content marketing and strategy development teams.

Experience with content architecture, meta data and content marketing requirements, and ongoing content management.

Demonstrated success in strategic communications development.

Proven ability to lead, influence, communicate and interact with people at all levels across the organization.

Interview process will include a portfolio review and writing assessment.

This position requires a Series 7 or ability to obtain within 90 days.

Additional Requirements Include:

Able to translate marketing strategies and marketing positioning into compelling message strategies with a proven track record of using omni-channel experiences to drive business results.

A content strategist with excellent working knowledge of digital and traditional marketing formats and tools. Able to demonstrate writing, editorial, and content development skills.

Proven abilities in team leadership and development, agency and vendor management, and ongoing improvement plans informed by needs of different audiences and channels, metrics and user insights.

Able to lead and influence within Ameriprise's matrixed organization through relationship building and strong presence.

Can manage and prioritize multiple projects, adjust plans to capitalize on changing circumstances and opportunities, make timely decisions, work under pressure as part of high-performing team and consistently meet deadlines.

Experience providing creative agencies direction and feedback

Self-motivated; able to work with limited supervision.

Is passionate about the power of content within the consumer experience.

Can work with leader to set direction and vision for their work.

Intellectually curious; critical thinker; innovative.

Shows character under pressure; professional and ethical in all business dealings.

Takes charge and can make tough decisions; demonstrates a can do attitude.

Must be able to effectively motivate and lead a team of writers and content developers in addition to having:

Preferred Qualifications

Master's Degree

About Our Company

With the right company, life can be brilliant. At Ameriprise, we're not just in the business of managing our clients' finances - we also help our advisors and employees reach their true potential, too. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You'll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step to create a brilliant career at Ameriprise Financial.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here

VEVRAA Federal Contractor

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

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11 days 10 hours ago

Ameriprise Financial, Inc.


Director-Consumer Content Ameriprise Financial, Inc. - Minneapolis, MN, United States


Location: Minneapolis, MN

Company Profile:
Ameriprise Financial is a global financial leader. Integrity has been a core value since we were founded by John Tappan in 1894. It's how, through panics, recessions, the Great Depression and the recent Great Recession, we've grown into a global financial leader. We've never taken a bailout. Never lost our focus on our clients. That's who we are. During trying economic times our strength, integrity, our breadth of services and personal relationships have made us America’s leader in financial planning.