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Citrix Systems

Director, Product Marketing Research

Citrix Systems

Director, Product Marketing Research

in

United States

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

Location:

Fort Lauderdale

Requisition:

R9109 Director, Product Marketing Research (Open)

Job Posting Title:

Director, Product Marketing Research

Job Description:

Job Description

We are looking for a Director of Product Marketing Research and Analytics to help successfully analyze market trends, buying patterns, customer behaviors, and product adoption to enable better data-driven decisions. Reporting to the Director of Product Marketing Research and Analytics, you will join a team that is experienced, talented, driven and laser-focused on results. With your knowledge, skills and ideas, you will help the team and company reach new heights.

Job Responsibilities

Help increase the revenues and market share of Citrix products and solutions

Analyze marketing programs and product launches to measure effectiveness

Identify customer buying trends to help shape new offerings and promotions

Mine product data and customer information to support cloud transition programs

Uncover customer insights that help shape digital transformation marketing campaigns

Conduct and/or lead primary customer research initiatives

Create field-driven sales enablement tools (e.g. cost and ROI calculators)

Collaborate with cross-functional teams to accelerate go-to-market efforts

Support product messaging, positioning and go-to-market plans

Deliver presentations to internal and external audiences

Qualifications and Requirements

6 years in product marketing or marketing/business operations for enterprise software products

Bachelor’s degree (preferably in business, marketing or a related field); MBA preferred

Experience in application virtualization markets, networking and security highly preferred

Strong market segmentation understanding, and sales and marketing metrics

Business analytics background

Fluent with analytics tools such as Tableau

Excellent verbal, written and presentation skills

Analytical, organized, goal driven and customer-focused

Ability to run multiple projects simultaneously and make decisions independently

Experience and ability to thrive in a fast-paced, high-energy environment

Ability to work in a distributed team and across both business and technical stakeholde

*LI-KG1

Functional Area:

Product Marketing

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at www.citrix.com.

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9 days 3 hours ago

Citrix Systems

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Director, Product Marketing Research Citrix Systems - , , United States

   

Company Profile:
Citrix is a leader in virtualization, networking and cloud infrastructure to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally.