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Director, Marketing (Mobile Apps), L.L.C. - Dallas, TX

We're looking for a Director of Marketing to help launch new dating app brands being incubated within Match Group’s innovation team, 1 Labs. You'll join a lean and nimble team responsible for concepting, building and launching new app concepts.

This is a fast-paced, high impact role that will oversee all aspects of Marketing for emerging dating apps, from creative and brand strategy development to execution of marketing and communications programs, both online and offline.

In this role, you will:

Develop effective consumer value propositions, brand strategy and identity, and go to market plans for newly created dating apps

Lead and coordinate with internal teams (Online advertising, PR, Product Marketing), agency teams, and external marketing partners to ensure efficient execution of marketing plans

Strategize and implement innovative proactive PR story creation for new apps

Supervise and support the creative and social asset and content development process. From conceptualization and creation to distribution and strategic implementation, in order to drive engagement across all PR platforms, including all social channels and 3


party influencers

Develop and test new marketing tactics to drive word of mouth of new dating apps

 What experience is 1 Labs looking for?

~7 years marketing experience required, preferably for consumer mobile apps

Social Media and influencer management a must

Experience concepting and developing a new brand from scratch

Grassroots marketing experience a plus (e.g., brand ambassador programs, event marketing)

Online marketing and/or subscription-based business experience a plus

Demonstrated ability to work on multiple projects simultaneously under tight deadlines

Strong project management skills

Thrive in a ‘roll-up your sleeves, hands-on’ environment

Extremely detail-oriented

Work effectively in a team environment

Scrappy, resourceful, tenacious work ethic

Excellent communication and interpersonal skills required

Online dating knowledge or experience a plus

BA/BS or equivalent degree required

Why Match?

A lot of businesses say they change lives, but we actually do it. We've helped millions of people find love and happiness.

You can wear jeans every day

Drinks and snacks are on us every single day

Our benefits are pretty amazing

We have happy hours every month, so there’s always something to celebrate

24 days 12 hours ago, L.L.C.


Director, Marketing (Mobile Apps), L.L.C. - Dallas, TX, United States


Location: Dallas, TX

Company Profile:
At, we give singles the opportunity to express themselves through various free writing sections. Profiles may include up to 26 photos, as well as selected preferences regarding the person they're searching for. With the click of a mouse, members can instantly see photos and read about potential matches in their area. also understands the importance of privacy and integrity. All communication between members on happens through an "anonymous" email network. The names and contact information of all our members are kept confidential until the member personally decides to share the information with a potential match. And to help ensure the integrity of our community, every profile and photo is screened by our Customer Care team for appropriateness before it's posted to the site.