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Health Net, Inc.

Director, Marketing - Long-Term Services and Support (LTSS) - Military veterans preferred

Health Net, Inc. - Clayton, MO

Position PurposeDirect and oversee marketing and member / caregiverengagement programs for Centene\u2019s Long-Term Services and Support (LTSS)business. Generate strategy and execute marketing and engagementinitiatives for individuals eligible for state LTSS benefits due to age,chronic illness or disability. Develop and support marketing andengagement programs for individuals requiring nursing home level of care, caremanagement via Home and Community Based Services such as Personal Care, AdultDay Care, Home-delivered meals, etc., as well as Institutional Care via SkilledNursing Facilities, Intermediate Care Facilities, etc. Work collaboratively with LTSS leadership and functionalareas to become the knowledge expert and thought leader for engaging with andsupporting the LTSS population, especially members, caregivers and LTSSprovider networks supporting individuals with physical disabilities,Intellectual and Development Disabilities, serious mental Illness, Frailelderly, and similar populations.Positions ResponsibilitiesDevelop strategies which effectively describe and promotethe organization and the LTSS product line, with emphasis on marketing,member/caregiver engagement, brand strategy, message development, and execution. Develop Corporate scale and national programs along with providingsupport for Centene\u2019s health plans.\u00b7 Assist with establishing, implementing andmaintaining the strategic vision, objectives, and policies & procedures forthe LTSS team and Corporate Marketing\u00b7 Direct the marketing and engagement programs forLTSS leadership and Centene health plans who have LTSS population membership\u00b7 Develop measurement and analytic tools with andfor LTSS engagement activities\u00b7 Plan and manage budget and help allocate resourcesto maximize business effectiveness and results\u00b7 Interface and collaborate with marketingcounterparts overseeing the Medicaid, Health Insurance Marketplace, Medicareand other Centene lines of businessEducation/Experience:

Bachelor's degree in Marketing, Public Relations, Communications or related field.
7 years of experience in marketing, communications, community development or branding experience.
Experience working in a managed care, insurance, or healthcare environment preferred.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

9 days 6 hours ago

Health Net, Inc.

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Director, Marketing - Long-Term Services and Support (LTSS) - Military veterans preferred Health Net, Inc. - Clayton, MO, United States

   

Location: Clayton, MO

Company Profile:
Health Net's mission is to help people be healthy, secure and comfortable.