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Abercrombie & Fitch Company

Director, Customer Experience Marketing - A&F, abercrombie

Abercrombie & Fitch Company - Columbus, OH

Director, Customer Experience Marketing - A&F, abercrombie','!*!#LI-CO1Position


Director, Customer Experience Marketing - A&F, abercrombieReports


Head of Marketing StrategyLocation: 

Home Office - New Albany, OH The Director, Customer Experience Marketing is responsible for delivering against the brand

marketing strategy to evolve the perception of the brand while achieving customer

acquisition, retention, traffic and revenue goals. This person leads the

marketing team focused on loyalty, email, mobile, site, store and app marketing,

using advanced segmentation strategies where possible, supporting both the

Abercrombie & Fitch and abercrombie kids brands on a global scale.


an annual marketing plan that guides budgeting requirements to deliver against traffic

and revenue goals, and that supports seasonal and ongoing marketing campaignsBuild a world-class in house

digital marketing teamDevelop loyalty program marketing strategies to achieve

acquisition, retention and revenue goals. 

Introduce experiential components to drive brand advocacyProvide expertise and direction on messaging (email,

SMS, mobile) and automation, including segmentation and personalization,

content strategy, testing roadmap and integration with other channels and

platformsProvide expertise and direction on site and

store experiences, including feature categories, landing pages and  shop-in-shopsOversee a robust test and learn plan to improve messaging,

creative, timing and overall productivityPartner

with Analytics to present findings, analysis and recommendations to leadershipManage agency partners in the execution and

optimization of marketing initiativesUtilize

past performance, consumer insights and competitive intelligence to ensure

correct strategies are in place to deliver maximum return on marketing


innovative and creative marketing opportunities that push our learning and keep

A&F at the forefront of digital marketing. Be a source for what’s new and

nextAnalyze the global competitive marketplace and follow digital

marketing trendsQualificationsBachelor’s degree in Marketing, Advertising or related fieldMinimum 8-10 years of direct marketing experience in a fast paced, multi-channel retail environmentExperience collaborating with 3rd party vendors or agenciesGlobal perspective and international experience a plusStrong working knowledge of digital media including loyalty, email, SMS, and appProven track record of working across and within a matrixed structure – strategy, creative, analytics, and CRMStrong project management and inter-departmental coordination skillsAnalytical and highly motivated, with the ability to thrive in a fluid and demanding environmentHighly organized and able to multi-task, while maintaining clear and proactive flow of communication and ownership of tasks','OH-Columbus','','Full-time','Director, Customer Experience Marketing - A&F, abercrombie

3 days 13 hours ago

Abercrombie & Fitch Company


Director, Customer Experience Marketing - A&F, abercrombie Abercrombie & Fitch Company - Columbus, OH, United States


Location: Columbus, OH

Company Profile:
The only way to appreciate Abercrombie & Fitch is to genuinely experience it—which you can do by heading to one of our US, Canadian or International stores or websites.