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Charter Communications

Director, Automotive Sales - Tier I & II

Charter Communications - New York City, NY

Director, Automotive Sales - Tier I & II


New York City

New York

Director, Automotive Sales Tier I & IISpectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.JOB SUMMARYThe Tier I & II Director will be responsible for developing, leading and supporting the company s growth in the Tier I & II space. The Tier I & II Director will utilize all products, solutions and initiatives within the company s footprint. The role requires high collaboration and integration with National Sales Managers and NCC in development of sales strategies that can support new business and share growth of automotive advertisers' marketing spend.MAJOR DUTIES AND RESPONSIBILITIES

- Represent as the primary category expert with industry marketing leads at both manufacture and media agencies in Tier I & II.

- This person is responsible for meeting or exceeding Revenue/Expense and Cash Flow goals set for Tier I & II Automotive

- Expert knowledge in Spectrum Reach s product offerings and proficient in demonstrating our value.

- Ensure the company s automotive category is aligned to support Enterprise strategies, deliverables and performance expectations related to the automotive category.

- Consult regularly with sales leadership to maintain strong working knowledge of market conditions and competitive insights

- Build working relationship and strategies with NCC Media's automotive team on strategies and initiatives impacting Tier I & II.

- Build strong relationships with the OEM Field managers and key decision makers.

- Implement and/or align with strategy and tactics against key automotive strategies (CO-OP and Service).

- Conduct verbal presentations in-person to advertising agencies and potential/current clients regarding advertising opportunities with Spectrum Reach.

- Partner with Research, Marketing and Digital in the design and development to deliver on go-to-market strategies and integrated sales packages.

- Participation in automotive industry events and conferences as assigned and stay current to industry insights and trends.

- Take leadership role in executing revenue opportunities around high impact initiativesREQUIRED QUALIFICATIONS

- 10 years in related automotive media/advertising Sales with a proven successful track record of meeting and exceeding goals.

- 5 years of Sales leadership experience.

- Proven track record of inspiring and building client strategy teams.

- Deep knowledge of advertising infrastructure, ad operations, data analytics, yield analysis, advanced Digital media platforms, Interactive Media, DRTV, client & relationship development.

- Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.

- Strong strategic, interpersonal, communication, collaboration, presentation and time-management skills and ability to execute initiatives within the team and company as well as customers.

- Strong influencer with experience working with a distributed sales team

- Strong written and verbal communication skills.

- Bachelor s Degree is preferred or equivalent experience

Employer's Job# 206969BR-2

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11 days 2 hours ago

Charter Communications


Director, Automotive Sales - Tier I & II Charter Communications - New York City, NY, United States


Location: New York City, NY

Company Profile:
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