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salesforce.com, inc.

Digital Strategy Manager

salesforce.com, inc. - San Francisco, CA

Job Category

Marketing

Job Details

(please use the apply button below) is the global leader in customer relationship management (CRM) software. We pioneered the shift to cloud computing, and today we're delivering the next generation of social, mobile and cloud technologies that help companies revolutionize the way they sell, service, market and innovate-and become customer companies. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and ranked #1 among Fortune's 100 Best Companies to Work For. Our more human, less corporate culture is built around doing work that matters, winning as a team and celebrating success Aloha-style. Ready to find your #dreamjob?

(please use the apply button below) is seeking a

Manager of Digital Strategy

to join our Digital team working primarily on the (please use the apply button below) website.

Responsibilities include, but are not limited to:

End-to-End Web Experience with a Focus on Top-Line Growth

Help drive elements of the digital strategy for the complete visitor experience and for prospect lead-generation across all devices (desktop, mobile).

Act as the visitor evangelist by leading the continual optimization of the visitor (prospect and customer) journey.

Maintain the proper balance between lead generation, branding, and user experience.

Leverage experience with content marketing, lead generation, case studies, nurture campaigns, paid acquisition, co-marketing, and funnel optimization.

Develop a deep understanding of existing and prospective users and what drives them to convert into leads, in order to maximize the conversion of quality leads at scale.

Increase on-page conversion rates (CRO) to improve the efficiency of generated pipeline across the site

Design and lead A/B tests to optimize lead flow that result in measurable improvements to campaigns and outcomes

Develop and communicate a data-driven content strategy, as an advocate and evangelist able to drive change within a complex interdependent organization

Be hands-on in content creation and in the development of strategic program elements and of the overarching digital strategy

Cross Functional Collaboration

Lead communication and strategic alignment across multiple marketing disciplines.

Act as an internal digital marketing expert to make recommendations and drive strategy.

Lead and assist in project definition, strategy creation, and accountability of key marketing projects.

Drive strategic decision making through the use of data, testing, and industry best practices.

Participate in the marketing project assessment and prioritization process.

Required Skills:

10 years of overall digital / marketing experience with increasing responsibility, scope, outcomes, business impact.

5 years of direct experience in digital strategy, conversion optimization, digital content, or other fields related to digital marketing.

Experience in other online marketing disciplines, such as SEM, SEO, Social Media, etc.

Exposure to web analytics tools such as Site Catalyst, Google Analytics or other analytics tools is a plus

Strong communication skills, with the ability to present complex ideas to peers, stakeholders, and executive leadership in order to gain buy-in and drive change, adoption, engagement.

Experience in writing briefs and ability to articulate ideas via exec-ready decks

Experience with digital testing theory, strategy, and tools is a plus

Team player, with the ability to work collaboratively with global cross-functional multi-disciplinary teams

Well-developed time management and prioritization skills

Bachelors degree required

Posting Statement

(please use the apply button below) and (please use the apply button below) are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. (please use the apply button below) and (please use the apply button below) do not accept unsolicited headhunter and agency resumes. (please use the apply button below) and (please use the apply button below) will not pay fees to any third-party agency or company that does not have a signed agreement with (please use the apply button below) or (please use the apply button below).

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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10 days 9 hours ago

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Digital Strategy Manager salesforce.com, inc. - San Francisco, CA, United States

   

Location: San Francisco, CA

Company Profile:
Salesforce.com is the enterprise cloud computing leader. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.