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Green Mountain Coffee Roasters, Inc.

Digital Shopper Marketing Manager

Green Mountain Coffee Roasters, Inc. - MA, USA

Digital Shopper Marketing Manager','Marketing','USA-Massachusetts-MA - Burlington','At Home','full-time','!*!Digital

Shopper Marketing Manager

 

As the Digital Shopper

Marketing Manager, you will play a key role in managing the digital shelf

across accounts as well as executing account specific digital shopper marketing

programs. You will work cross functionally with our brand marketing team,

customer facing account team as well as our online retail partners. Your

ultimate goal is to optimize the digital shelf components across our channel

partners, help plan and execute powerful digital product merchandising, online

promotions and integrated marketing initiatives that drive conversion.  You will need strong strategic thinking as

well as detail oriented program/project management skills to develop and

implement account specific digital marketing plans. You will help develop a

roadmap of digital programs to enhance Keurig Green Mountain’s (Keurig’s) brand

presence on retail partner websites, build brand awareness among their

consumers, and aid in consumer conversion.

The position will be

based in our Burlington, MA office, and will report to the Digital Shopper

Marketing lead, supporting multiple stakeholders including sales and brand

marketing teams. You will support a range of commercialization actions from the

development of digital marketing strategy all the way down to executional content

development and Key Performance Indicator (KPI) setting.   You will work closely with your colleagues

in digital shopper marketing to ensure that the sales team has an integrated

view of digital merchandising priorities, digital marketing programs and KPIs.

What

you will do:

Track/audit all digital shelf components

and digital programs to check for brand messaging and alignment, product

availability, pricing, promotion, and product information; identify

opportunities and action plans.Partner with the sales, marketing, and

sales planning teams to ensure all new product launches are executed on-time

and meet pre-defined digital standards.Manage all digital shelf tools. Optimize

for existing state of business, as well as plan and evolve them to support

future channel opportunities. Current tools include: Clavis Insight, Salsify,

Bazaarvoice.Ensure that Keurig online best practices

are shared with the partner and sales team. Attend retail meetings with sales as

necessary to present digital marketing opportunities; provide digital shelf

subject matter expertise and overall consultation on the digital space.Analyze digital promotions performance and

user experience against set objectives and other benchmark data, and make

recommendations to improve brand presence, conversion and other online KPI’s. Work with the appliance and beverage

commercialization teams to develop online retailer toolkits to drive messaging

on retailer websites.Act as the project leader to identify and

engage internal and external teams required to support each online retail

promotion and program, e.g. from identifying concept/opportunity to writing a

brief and acting as project manager through successful implementation.Perform external Quality Assurance (QA) on

all digital programs executed on partner websites; coordinating as appropriate

with other internal and external partners.Identify new content opportunities from

brand specific initiatives to sponsoring category level messaging.Help drive the annual digital calendar of

brand activations and activity to support the overall strategy.Support the weekly shopper marketing communication

process to the sales team around upcoming activations and developments to the

annual plan.Define perfect standards, i.e. a “Picture

of Success” for retailer digital shelf.Collaborate with internal teams, and

external partners to evaluate and recommend any new technology and digital

merchandising solutions.Develop and deliver monthly reports with Retailer-specific

site and campaign KPI’s.

 

','!*! What you must have:

Bachelor’s

Degree in Marketing, Business, Communications, and/or related field with

minimum 7 years of experience; MBA preferred with minimum 5 years of

experience.Experience

and record of accomplishment preferred in digital marketing, eCommerce, and/or

brand management.  Consumer Packaged

Goods (CPG) experience also preferred.Creative

mindset and passion for digital marketing, eCommerce and CPG.Excellent

oral, written and interpersonal skills, with all levels of the organization –

internal and external.Positive

attitude and professional demeanor.Ability

and enthusiasm for acquiring new skills and knowledge.Highly

developed analytic and problem-solving skills.Exercises

good judgment; understands when to involve others in the decision-making

process.Ability

to work well independently and with a team.Extraordinary

organizational skills and attention to detail; able to shift priorities quickly

and remain calm and focused under pressure; able to manage multiple

projects/requests and meet deadlines.Solid

working knowledge of MS Office; comfort with the Web, mobile and social sites.Ability

to work across multiple levels and functions of an organization to drive

improvement in business performance.Self-motivated

and detail oriented with the ability to lead thinking in a fast-paced and

changing environment.10-20%

Travel

 

Keurig

is an Equal Opportunity Employer. Offers of employment are contingent upon

satisfactory completion of a reference check, background check, drug/alcohol

test, and documented proof of work authorization. In addition, some roles

require a pre-employment medical examination to determine your ability to

perform the essential duties of the job.

 ','Digital Shopper Marketing Manager

24 days 21 hours ago

Green Mountain Coffee Roasters, Inc.

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Digital Shopper Marketing Manager Green Mountain Coffee Roasters, Inc. - , MA, United States

   

Company Profile:
Green Mountain Coffee is about more than the art of roasting coffee and crafting specialty beverages. We take great pride in the quality and craftsmanship of our products and confidently guarantee your satisfaction. Our commitment to you is that your purchase will reflect our passion for offering exceptional products.