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Aetna Inc.

Digital Product Manager

Aetna Inc. - Wellesley, MA




Req ID: 51611BR


Product Manager/Owner for Group Medicare Digital Experience and Individual Medicare Digital Experience. Work as part of the Marketing Technology organization in support of the Medicare Business.

Fundamental Components:

Advocate for the customer - by developing a deep, data-based understanding of customer needs, user behavior and the competitive landscape Own the website product vision and roadmap with input from internal clients, senior management, marketers and strategists Define, prioritize and refine business requirements and backlogs working cross-functionally with design, product management, platforms and site operations teams Care equally for mobile web, desktop web and tablet Champion learning through experimentation throughout the company, set lean success metrics, and scale our experimentation capabilities Be hands on - write user stories, create wireframes, analyze data, run A/B tests, and do anything else required to ship a high quality product or feature within defined time constraints Meet all controls requirements to ensure successful, compliant product launch Define product goals and metrics, identify and prioritize opportunities, lead through influence, collaborate and innovate. You're a PM. You understand the challenges. And you thrive on it.


7 years of digital product management experience, preferably working with Adobe AEM and Target in a regulatory environment Ability to improve existing products as well as the ability to start from scratch Great product intuition, backed by a track record of successful outcomes Experience leading agile teams Ability to influence and execute in a highly-matrixed environment Exposure to marketing to Seniors (e.g. Medicare, AARP, etc.) a plus Passion for building differentiated digital experiences in the context of an evolving healthcare industry Grittiness. You never hesitate to roll up your sleeves and tackle something hands-on; you persevere when others fall away Data is at your fingertips: you just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions without getting stuck in analysis paralysis Excellent verbal and written communication skills, and the leadership skills to execute complex initiatives that span multiple teams Non-Nerd Empathy: You pay attention to Bitcoin exchange rates and drone delivery services as much as the next nerd, but you also recognize that you're building for a non-techie audience You think building stuff is fun, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Job Function: Marketing

24 days 7 hours ago

Aetna Inc.


Digital Product Manager Aetna Inc. - Wellesley, MA, United States


Location: Wellesley, MA

Company Profile:
Aetna Inc. operates as a diversified health care benefits company in the United States. The company operates in three segments: Health Care, Group Insurance, and Large Case Pensions. The Health Care segment provides medical, pharmacy benefit management, dental, behavioral health, and vision plans on an insured basis, and an employer-funded or administrative basis. This segment also provides Medicare and Medicaid products and services, as well as other medical products, such as medical management and data analytics services, medical stop loss insurance, workers' compensation administrative services, and products that provide access to its provider networks in select markets. This segment offers its products and services to multi-site national, mid-sized, and small employers, as well as individual customers. The Group Insurance segment provides life insurance products comprising group term life insurance, voluntary spouse and dependent term life insurance, group universal life, and accidental death and dismemberment insurance; disability insurance products; and long-term care insurance products, which offer benefits to cover the cost of care in private home settings, adult day care, assisted living, or nursing facilities. This segment provides insurance products principally to employers that sponsor its products for the benefit of their employees and their employees’ dependents. The Large Case Pensions segment manages various retirement products, including pension and annuity products for tax-qualified pension plans. The company’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups, and expatriates. Aetna Inc. was founded in 1853 and is headquartered in Hartford, Connecticut.