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D.R. Horton, Inc.

Digital Mktg Specialist-EMAIL

D.R. Horton, Inc. - Arlington, TX

Digital Mktg Specialist-EMAIL




Digital Marketing Specialist - EMAILis responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of the various home builder divisions of D.R. Horton, Inc.

The Email Marketing Specialist will work on multiple projects and campaigns at a time. Must work within tight deadlines and budget(s) and have excellent communication and time management skills.

Essential Duties and Responsibilities Include the following (other duties may be assigned).

Responsible for creating email marketing campaigns to promote a product or service

Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business

Designs templates, in email friendly HTML, that can be easily adjusted for print and used in areas of the business

Reviews email marketing content for accurate grammar and factual information

Ensures messages are sent in proper form and template

Provides ongoing maintenance of email templates to ensure deliverability and usability

Reviews email marketing performance as a whole and at a granular level, to report findings

Uses email analytics to re-define current processes and procedures

Provides feedback and analysis to divisions on their email marketing initiatives

Assists division users on email creation, segmentation, launch, and analysis

Trains division users on email marketing platform changes

Develops automated email marketing programs with the help of division user feedback

Stays up-to-date on email best practices and integrates them into the overall email marketing strategy for the business

Some development and coordination of web graphics, brochures, logos, and imagery for specific assignments may be required

Assists in other areas of digital marketing that include, but are not limited to, social media, graphic design, CMS and CRM

Supervisory Responsibilities

No supervisory role


Strong communication skills and ability to work in a fast paced environment

Should exhibit creativity and resourcefulness

Able to take calculated and bold initiatives to meet the expectations of clients effectively

Should have excellent effectual communication skills

Should be able to communicate the insight and ideas effectively

Should have equally effective people skills to deal with clients

Self-confident and outgoing personality

Should be an expert in forwarding thinking, market research, and should possess problem-solving skills

Ability to listen to intended details attentively

Candidate must be proficient or have working knowledge of:

o Strong HTML (email friendly) – should be able to read HTML and troubleshoot HTML as necessary.

o ExactTarget and or Silverpop experience a plus.

o Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, etc.)

o CAN-SPAM Requirements

o Email Best Practices

Must also have intermediate or working knowledge of the following concepts:


o Web Analytics (UTM tracking)

o Social Media

Understanding of platform integrations, a plus.

Education and/or Experience

· Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience

· 2 years of experience creating, developing, managing and analyzing email marketing initiatives

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Other Qualifications

Strong communication skills and ability to work in a fast paced environment.

//Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.






Digital Mktg Specialist-EMAIL



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10 days 8 hours ago

D.R. Horton, Inc.


Digital Mktg Specialist-EMAIL D.R. Horton, Inc. - Arlington, TX, United States


Location: Arlington, TX

Company Profile:
Of livable and affordable new homes built with unmatched efficiencies and uncompromising quality. Of family traditions passed on to new generations. Of a business that would grow by making customers’ dreams a reality.