Live chat
New York Life Insurance Company

Digital Media Specialist

New York Life Insurance Company - New York City, NY

Digital Media Specialist

in

New York

New York

\\New York Life Insurance Company (New York Life or the company) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Lifes surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A ; Fitch AAA; Moodys Aaa; Standard & Poors AA . (Source: Individual Third Party Ratings Report as of 8\\/17\\/16).Financial strength, integrity and humanitythe values upon which New York Life was foundedhave guided the companys decisions and actions for over 170 years.The Digital Advertising Specialist will be an in-house expert on how data and programmatic advertising functions and delivers for NYL, and administers the discipline on behalf of the company. Working with outside vendors including agencies and data providers, this person will craft the strategy and execution of advanced, data-led advertising campaigns, driving effective marketing campaigns for NYL. Additionally, the Specialist will serve as an internal subject matter expert, educating internal stakeholders, and working with them to develop precision advertising campaigns as needed.* Direct and manage programmatic\\/data-led digital advertising campaigns with agency partners, and directly interact with DMP tool and programmatic technology partners* Understand how platform\\/data technologies and tools, such as DMPs and DSPs, work and help translate technical concepts & jargon in ordinary terms* Monitor and report on campaign performance; establish regular cadence* Meet with outside vendors and technologies to ensure best in class efforts for company* Act as subject matter expert internally regarding digital advertising* Assist in offline advertising and sponsorship efforts as neededSF:LI-KR1 SF:EF-KR1 EOE M\\/F\\/D\\/VIf you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: (212) 576-5811.*Based on revenue as reported by Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual), Fortune Magazine, June 17, 2016. See http:\\/\\/fortune.com\\/fortune500\\/ for methodology. **Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the companys long-term financial strength and stability and is presented on a consolidated basis of the company.1. Operating earnings is the key measure use by management to track Companys profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We are also an equal opportunity employer of individuals with dis...\\

Apply Now

Apply Now

Share

14 days 8 hours ago

New York Life Insurance Company

apply

Digital Media Specialist New York Life Insurance Company - New York City, NY, United States

   

Location: New York City, NY

Company Profile:
New York Life Insurance has been providing life insurance policies in the Big Apple since it was a tiny seed. While the top mutual life insurer in the US has branched out a bit, it retains its core business: life insurance and annuities. Its products include long-term care insurance and special group policies sold through AARP and other affinity groups and professional associations. New York Life Investments' offerings include mutual funds for individuals and investment management services for institutional investors. Through New York Life International, the firm provides life policies in overseas markets. Founded in 1841, New York Life is owned by its policyholders.