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Zimmerman Advertising

Digital Media Planning Supervisor

Zimmerman Advertising - Fort Lauderdale, FL

The purpose of this job description is to describe the authority, responsibilities, and duties of a Digital Media Supervisor.


This position reports directly to Associate Media Director. The Digital Media Supervisor works under general supervision with the AMD providing limited hands-on guidance and leadership. Incumbent uses independent judgment and discretion to accomplish tasks across ongoing digital media initiatives. Digital Media Supervisor will develop solutions to complex problems working with subordinate team members to complete assigned tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.

Overall Objective

This position is responsible for leading digital media planning and buying efforts within assigned campaigns. The Digital Media Supervisor effectively interacts with internal and external teams across several advertising disciplines including media, account, creative, billing, and traffic.


Lead communication with media partners, sales contacts, and agency contacts across multiple offices

Insure planning team has followed all planning procedures and all approvals have been obtained for digital media efforts, such as: Client approval of media estimates

Directing separate traffic team to ensure digital buys are implemented properly for tracking and reporting purposes

Accountable for digital media planning and buying responsibility for assigned campaigns supporting regional event- and model-focused retail initiatives

Develop digital media campaigns, which will involve negotiation, implementation, tracking, and optimization of digital campaign elements including most or all of the following: online display banners and video, site-direct buys, online ad networks/DSPs, behavioral targeting, rich media, mobile, and coordination of budget tracking

Assist AMD’s with overall strategy development gathering research and outlining strategy and tactics necessary to achieve overall campaign goals

Master advanced use of online media campaign/tracking tools including DoubleClick’s MediaVisor/ DART and proprietary agency billing system

Train and educate Media Planners/Buyers within the department providing them with guidance and instruction necessary so they can be a contributing member of the digital media team

Create POVs and evaluation documents, justifying the use of specific strategies and agency partners in accomplishing clients overall marketing goals

Serve as a subject matter expert on assigned campaigns developing materials and presenting them directly to clients

Coordinate with digital account team on creative asset needs/availability and appropriate landing page/linking for individual media placements as set up in MediaVisor/DART

Work with Digital Media Billing team in Fort Lauderdale, making sure vendors are receiving correct payment


4-year undergraduate degree in advertising, marketing, media, digital media, or similar

4 years of digital media planning experience REQUIRED

Experience with tools such as Atlas, Seizmik, DoubleClick, Quantcast, TubeMogul, Prisma or similar

Automotive Tier 2 experience or other regional/co-op digital experience preferred

A self-starter with ability to quickly learn and take on new responsibilities

Eagerness to take ownership of assigned tasks and work with a broader agency team as a digital media expert

Demonstrated presentation and writing skills

Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and MS Outlook with the ability to learn new computer systems.

Strong verbal and written communication skills with people at all levels of an organization

Proven leadership abilities and managerial experience

39 days 16 hours ago

Zimmerman Advertising


Digital Media Planning Supervisor Zimmerman Advertising - Fort Lauderdale, FL, United States


Location: Fort Lauderdale, FL

Company Profile:
Omnicom is the largest Marketing and Media company in the world which continues to set the performance benchmark for holding companies. Within Omnicom's portfolio are the best of breed agencies that are the envy of the industry. Each agency is provided unmatched resources and global access. Zimmerman, as Omnicom's retail specialist, has built an office infrastructure to support the nature of retail business. We have over 800 budget conscious, retail bleeding, merchandise loving, sofa sleeping, car driving, pizza eating, market activating, comp sales crazy, ROI focused Zimmerman team members in many offices around the country.