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Cerner Corporation

Digital Marketing Strategist

Cerner Corporation - North Kansas City, MO

:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eCerner Marketing is adding a Digital Marketing Strategist to the Digital Experience team! In this role, you will develop strategies leveraging all digital channels and tactics and help ensure that we’re creating digital experiences that touch people’s hearts and influence the way the think about health and care\u003cem\u003e.\u003c/em\u003e\u003c/font\u003e\u003c/font\u003e\u003cbr\u003e\u0026nbsp;\u003cbr\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eAs the Digital Marketing Strategist, you will bring an audience-first approach to planning as well as overseeing the digital and content strategy, requirements, and deliverables that support the buyers journey throughout the life of a project or program.\u0026nbsp; You will be responsible for executing the strategy for specific markets or business segments and should become experts on the targets’ trends, competitors, audiences and personas.\u0026nbsp; This role develops the strategy around the use of marketing automation platforms to execute campaigns in market at scale leveraging company standards and industry best practices.\u0026nbsp; In addition, the Digital Strategist creates optimized digital experiences and content across the marketing funnel, specifically focused on social and paid media, email marketing tactics, nurture campaigns, and other digital tactics.\u0026nbsp; \u003c/font\u003e\u003c/font\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eDigital Strategists work closely with the content marketers and search optimization marketers to drive traffic, engagement, interest and conversion. This role works with teams across Cerner to coordinate SEO and paid media efforts as well as using data and analytics to innovate digital.\u003c/font\u003e\u003c/font\u003e\u003cbr\u003e\u0026nbsp;,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Auto req ID,AnswerValue:43266BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Additional Information,AnswerValue:\u003cp dir=\ltr\\u003e\u003cfont style=\font-size: 16px;\\u003e\u003cfont style=\font-family: tahoma, geneva, sans-serif; size: undefined;\\u003eApplicants for U.S. based positions with Cerner Corporation must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.\u003cbr\u003e\u003cbr\u003eSome Cerner positions may be obligated to comply with client-facing requirements and occupational health requests,\u0026nbsp;including but not limited to, an immunization set, an annual flu shot, an annual TB screen, an updated background check, and/or an updated drug screen.\u003c/font\u003e\u003c/font\u003e\u003c/p\u003e,VerityZone:formtext10,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Career Level,AnswerValue:Senior Professional ,VerityZone:formtext5,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Company Overview,AnswerValue:\u003cp dir=\ltr\\u003e\u003cfont style=\font-size: 16px;\\u003e\u003cfont style=\font-family: tahoma, geneva, sans-serif; size: undefined;\\u003eCerner is a place where people are encouraged to innovate with confidence and focus on what is important – people’s health and the care they receive. We are transforming health care by developing tools and technologies that make it more efficient for care providers and patients to navigate the complexity of our health. From single offices to entire countries, Cerner solutions are licensed at more than 25,000 facilities in over 35 countries.\u003c/font\u003e\u003c/font\u003e\u003cbr\u003e\u003cbr\u003e\u003cfont style=\font-size: 16px;\\u003e\u003cfont style=\font-family: tahoma, geneva, sans-serif; size: undefined;\\u003eCerner’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. 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size: undefined;\\u003eBasic Qualifications\u003c/font\u003e\u003c/font\u003e\u003c/strong\u003e\u003cbr\u003e\u0026nbsp;\u003cul dir=\ltr\\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eBachelor’s degree in Marketing, Business Administration, Communications or related field, or equivalent relevant work experience\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eAt least 5 years of Marketing work experience \u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003c/ul\u003e\u0026nbsp;\u003cbr\u003e\u003cstrong\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003ePreferred Qualifications\u003c/font\u003e\u003c/font\u003e\u003c/strong\u003e\u003cbr\u003e\u0026nbsp;\u003cul dir=\ltr\\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003e5 years of experience developing and implementing strategic marketing plans including digital channels\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eExperience in a multichannel digital landscape and marketing technologies\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eDemonstrated experience in leading cross-functional teams and programs\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eDigital communication experience including marketing automation, SEO/SEM, Google Adwords, paid social\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eExperience using A/B testing to compare and evaluate different approaches\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eBackground in healthcare, hospital, life sciences or pharmaceutical marketing \u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003c/ul\u003e\u0026nbsp;\u003cbr\u003e\u003cstrong\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eExpectations \u003c/font\u003e\u003c/font\u003e\u003c/strong\u003e\u003cbr\u003e\u0026nbsp;\u003cul dir=\ltr\\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; size: undefined;\\u003eWilling to work additional or irregular hours as needed and allowed by local regulations\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli\u003e\u003cfont style=\font-size: 12pt;\\u003e\u003cfont style=\font-family: tahoma,sans-serif; 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17 days 15 hours ago

Cerner Corporation

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Digital Marketing Strategist Cerner Corporation - North Kansas City, MO, United States

   

Location: North Kansas City, MO

Company Profile:
At Cerner, we’re continuously building upon our foundation of the smartest, most comprehensive family of solutions for the health care industry. Our proven technologies connect systems and people, putting information where it’s needed most. By providing complete financial, IT management and consulting services, we help organizations and communities of every size increase quality of care while reducing costs.