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Rexnord Corporation.

Digital Marketing Specialst

Rexnord Corporation. - Milwaukee, WI

Digital Marketing Specialst','WI 166','!*!The Company

Rexnord® is a $2 billion multi-platform diversified global industrial company. Within our platforms, we serve a wide array of growing, global end markets by offering the broadest, most reliable product portfolios and trusted brands in our industries. Within Process & Motion Control, we design, manufacture, market and service specified, highly engineered mechanical components used within complex systems where our customers’ reliability requirements and the cost of failure or downtime are extremely high. Within Water Management, we design, procure, manufacture and market products that provide and enhance water quality, safety, flow control and conservation, in which customers specify our products due to performance, life cycle and project cost, and our service levels. Founded in 1892, Rexnord is headquartered in Milwaukee, Wisconsin, U.S.A. and employs approximately 7,400 associates worldwide. For more information about the company visit www.rexnord.com.

Business Unit

Zurn Engineered Water Solutions® is a recognized leader in commercial, municipal, and industrial markets.  Zurn manufactures the largest breadth of engineered water solutions in the industry, including a wide spectrum of sustainable plumbing products. Zurn delivers total building solutions for new construction and retrofit applications that enhance any building’s environment.

Brief Description

This position is a B2B digital marketing specialist role, assisting in all areas of digital marketing. This position will be responsible for a wide-scope of digital marketing activities including, but not limited to website content development and implementation, search engine optimization, digital advertising and paid search, marketing automation effectiveness, social media, online lead generation, and more.

This person will utilize their exceptional digital marketing experience to drive and execute on all aspects of a digital marketing program, by measuring and analyzing, optimizing, and implementing enhancements to our digital program to drive website traffic, lead generation, and ultimately, sales.

Key Accountabilities

Marketing Automation and Operations

Build and execute campaigns, programs, and emails in Marketing Automation Platform, HubSpot.

Utilize HubSpot and Dynamics CRM to manage contacts, upload sourced lists, capture/generate new contacts, and grow the marketable contact database, while improving segmentation and targeting of audiences

Own, maintain, and manage lead/contact record activities including lead cleanup, de-duplication, unread lead reporting, lead inbox support/assignment, and data normalization, as well as improving lead follow up processes with the sales team.

Manage processes for high email deliverability, reputation (sender score) and overall performance

Build engaging, responsive HTML email and landing page templates

Website and Search Engine Optimization (SEO)

Work with marketing communications to develop web content to improve Search Engine Optimization

Review and analyze website content and analytics for areas that need to be improved or revised and make changes to increase performance.

Provide SEO expertise for keyword research, reporting, conversion goals, on-page site optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of multiple industries

Manage performance reporting in Google Analytics, Google Search Console, and Conductor Searchlight.

Implement SEO strategies to increase organic search traffic.

Monitor online campaigns and make recommendations on goals to improve key performance metrics and drive revenue

Digital Advertising and Paid Search

Create, manage, and optimize campaigns on Google AdWords

Conduct keyword research; help formulate and post Google AdWords ads

Understand audience targeting techniques across digital platforms to improve targeting effectiveness of all paid media channels','!*!Job Requirements

Bachelor's degree in Marketing, Communications, or related field

3 years of experience in B2B digital marketing

Overall knowledge of digital space including demand generation, ad retargeting, email marketing, Search Engine Optimization (SEO) / Search Engine Marketing (SEM) and related analytics and engagement metrics and reporting techniques

Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link building and surpassing conversion goals

Proficient in Google Analytics, Google Search Console, and Google Adwords

Experience working with Marketing Automation, preferably HubSpot

Experience in building email and landing pages in HTML preferred

Experience with a CMS (Kentico) preferred

Experience with Conductor Searchlight a plus

Experience with a CRM (DynamicsCRM) a plus

Knowledge of how to manage and maintain social media channels (Twitter, LinkedIn, and Facebook preferred)

Proficient in Microsoft Office Suite; Experience with Adobe Suite preferred

Experience marketing for manufacturing industry in a B2B environment a plus

Capabilities and Success Factors

Demonstrated digital skills and proven ability to deliver results in a fast-paced environment

Self-starter, high-performing team player adept at developing and shaping content for online experiences

Works to fully understand end user needs and company objectives

Excellent communication (written and verbal) skills.

Project management skills

Uses technology to speed work execution

Flexibility to adapt to deadlines, changing schedules, and priorities

Rewards

Competitive Salary

Sales Incentive & Management incentive program

Matching 401(k) contribution

Discretionary Personal Reimbursement Account

Exceptional Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Short-Term Disability Insurance

Long-Term Disability Insurance

Accidental Death and Dismemberment Insurance

Life Insurance

Flexible Spending Accounts (Medical and Dependent Care)

Educational Reimbursement

Matching Gift Program

Equal Employment Opportunity Employer: Female/Sexual Orientation/Gender Identity/Minority/Veteran/Disabled','Marketing & Communications','United States-Wisconsin-Milwaukee','','USA WI Milwaukee HQ','Full-time','1st','1st','Aug 16, 2017','','false','Digital Marketing Specialst

117 days 9 hours ago

Rexnord Corporation.

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Digital Marketing Specialst Rexnord Corporation. - Milwaukee, WI, United States

   

Location: Milwaukee, WI

Company Profile:
Rexnord is a leading worldwide industrial company comprised of two strategic platforms: Process & Motion Control and Water Management. Within our platforms, we serve a diverse array of growing, global end markets with the broadest, most reliable product portfolios and trusted brands in our industries, backed by thousands of associates that share a common goal: providing superior customer satisfaction.