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Fannie Mae

Digital Marketing Specialist

Fannie Mae - Washington, DC

Digital Marketing Specialist','52146','!*! 

THE COMPANYAre you interested in helping solve today's most critical housing challenges? In simplest terms, Fannie Mae serves the people who house America. We work at the heart of housing by providing reliable, affordable mortgage financing in all markets at all times, buying loans that banks and other lenders originate, so they can fund new loans. This gives more people the opportunity to buy, refinance, or rent homes and apartments. Creating these opportunities is what drives the people who work at Fannie Mae.For more information about Fannie Mae, visit INFORMATIONWorks independently to manage the successful day-to-day operation of the digital assets that comprise the marketing stack, including Salesforce, Marketing Cloud, marketing automation tools, and other marketing campaign tools. Able lead to design, create, and execute digital marketing campaigns to drive customer-focused outreach, engagement and retention, operating with considerable latitude.KEY JOB FUNCTIONS

Develop and execute high-level strategies to deliver messaging to customers and partners

Collaborate with various stakeholder groups to develop and maintain best-in-class tools to delivery digital messaging

Work closely with and stay in constant communication with customer account teams, sales enablement, corporate communications, and other related customer and communication engagement teams

Resolve concerns on significant matters. Devise creative and effective solutions. Propose and collaborate on technology and product updates.

Be aware of and implement best practices for B2B and B2C digital marketing campaigns

Monitor, track, analyze, and report campaign performance, provide key findings to management (and other stakeholders) and utilize the results to refine and improve future campaigns

Support marketing automation systems in production, including: working with technology support to troubleshoot issues, coordinating releases, identifying and recommending enhancements

Facilitate special assignments as directed by management and business needs

May complete projects or participate as a team member on projects at the highest level of complexity



Bachelor's Degree or equivalent required


6  years of related experience


Proven experience as a technology-based marketing communications professional

Ability to leverage data, technology, and marketing strategy for campaign planning and execution

Knowledge of marketing automation and CRM systems, Salesforce Marketing Cloud experience strongly preferred

Project management experience with demonstrated ability to prioritize and manage multiple on-going projects

Experience planning and executing effective B2B/B2C digital marketing campaigns, financial services experience a plus

HTML, web design, graphic design knowledge a plus

Strong analytical, communication (oral and written) and presentation skills

Working knowledge of MS Office; photo and video-editing software is an asset

Ability to work well within a team environment as well as independently with little supervision   


EMPLOYMENTAs a condition of employment with Fannie Mae, any successful job applicant will be required to pass a pre-employment drug screen and to successfully complete a background investigation.

Fannie Mae is an Equal Opportunity Employer.','Associate','Associate','Business Development','DC-Washington','','Strategy, Insights&Mkting','Full-time','','Standard','','Regular','','No','No','2-Mid Level (4-7 Years)','2-Mid Level (4-7 Years)','Digital Marketing Specialist

10 days 8 hours ago

Fannie Mae


Digital Marketing Specialist Fannie Mae - Washington, DC, United States


Location: Washington, DC

Company Profile:
We serve the people who house America. We are a leading source of financing for mortgage lenders, providing access to affordable mortgage financing in all markets at all times. Our financing makes sustainable homeownership and workforce rental housing a reality for millions of Americans. We listen to our customers and partners to understand their needs, putting them at the center of everything we do. We apply our experience and expertise to deliver innovative, smart solutions to help our customers succeed. We also help make possible the popular 30-year, fixed-rate mortgage, which provides homeowners with stable, predictable mortgage payments over the life of the loan. Our tools and resources help homebuyers, homeowners, and renters understand their housing options. - See more at: